1win Partners, the affiliate programme of the 1win platform, organised a private racing event for 11 affiliate partners during SBC Summit Lisbon, where participants competed in branded single-seater cars on a Formula 1 circuit.
The winner received a trophy and an exclusive prize, whilst all participants received gifts and branded merchandise. The event provided an opportunity for partners to meet and interact outside the conference.
The race followed the launch of WINNING CODE, a 2026 merchandise collection inspired by Formula 1 and racing culture. The Lisbon event extended the collection’s racing theme to a real racetrack.
The brand has prioritised community building in 2026, using sporting activities to bring its affiliate network together. Its initiatives this year include the 1win Padel Day series in Limassol and Tbilisi, sponsorship of Traffic Football in Warsaw, and the launch of the 1win World Cup affiliate tournament.
“Our partners live at high speed: launches, tests, and decisions all happen in real time,” says Tatiana Chaplia, CMO of 1win B2B. “That’s why we build our community through formats where you can physically feel that pace. Lisbon is one stop in a global series, and there are new formats and new cities ahead.”