Affinity Interactive’s Daily Racing Form (DRF) on Wednesday announced the launch of its first online sportsbook in Iowa, powered by DRF Bets.
Now live and available to all sports fans in Iowa, DRF offers wagers on all approved major U.S. and international sports, with multiple different bet types, including moneyline, points spread, over/under, parlays and live/in-game betting. The new DRF Sportsbook follows the launches of the DRF Sports website in September 2021 and the DRF Cash Grab free-to-play sports prediction app in October.
“The launch of our first sportsbook is a significant event for Affinity Interactive and DRF as we continue our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the U.S.,” said Itay Fisher, Chief Digital Officer at Affinity Interactive. “The sportsbook website and app launch represent our third major sports product rollout in recent months, and further illustrates our ambition and commitment to providing best-in-class sports betting products for customers. This is another important step as we continue to deliver on our pipeline of innovative offerings that will position us to grow our presence nationwide and take bets in every state.”
“The DRF sportsbook launch is a key event for Affinity Interactive’s ever-growing platform,” said James Zenni, Chairman of Affinity Interactive. “Iowa was a natural choice for our first sportsbook offering given our established presence at Lakeside Casino in Osceola. As we continue to optimize and integrate our complementary land-based and interactive properties, we are highly focused on positioning our platform as the go-to sports betting destination.”
DRF and its portfolio of brands – including DRF Bets, DRF Sports, DRF Cash Grab and DRF en Español – are part of Affinity Interactive, an omni-channel gaming industry group with advanced technology, digital and media platforms, and an online betting presence, with nearly one million combined customers. Daily Racing Form provides premium data and editorial coverage to horse racing and sports followers in North America.