SAGSE LATAM will attend G2E Las Vegas 2026, taking place September 28–October 1 at The Venetian Expo. Their objective is to meet and guide the Latin American gaming community, accompany operators and executives from the region through a program created by G2E featuring VIP experiences, casino tours, networking opportunities, and business meetings.
With the next edition of Global Gaming Expo just days away, Alan Burak, Vice President of SAGSE LATAM, is preparing to welcome a delegation of Latin American operators and executives to Las Vegas.
With more than 25 years of experience in the gaming industry, Burak continues to promote initiatives aimed at strengthening connections between Latin American markets and the industry’s leading international business hubs.
In this exclusive interview with Yogonet, he previews some of the activities created by G2E for 2026 and shares his perspective on the importance of creating experiences that extend beyond the traditional exhibition floor.
What does attending G2E Las Vegas once again mean to you?
G2E is one of the industry’s leading gathering points, bringing together decision-makers from across the global gaming community. It is an opportunity to reconnect with colleagues, discover new technologies, exchange experiences, and build business relationships that can evolve into concrete projects across both land-based and online gaming.
This year, I will once again be in Las Vegas as a host for the Latin American gaming community, accompanying operators, regulators, and executives from our region. At SAGSE, we have been working to encourage greater participation from LATAM in the industry’s leading international events (G2E Las Vegas and G2E Asia) and to help our operators make the most of these opportunities.
What activities are planned for Latin American executives during G2E 2026?
G2E has a very tailored program specifically designed for operators and C-Level executives.
On Monday, September 28, we will begin with a new edition of the Exclusive Operators Tour, a highly limited-capacity experience that will allow international participants to visit different Las Vegas casino properties and exchange insights into their operating models. The proposed itinerary includes three properties: one on The Strip, one local, and one downtown property.
That same Monday, from 7:00 PM to 9:00 PM, the G2E LATAM Welcome Cocktail Hour will take place at Electra Cocktail Club, The Palazzo, providing an opportunity to kick off the week together with the Latin American gaming community.
These activities are designed to encourage meaningful conversations, strengthen professional relationships, and create new business opportunities.
What benefits can operators expect from participating in G2E’s VIP program?
One of our objectives is to introduce Latin American executives to the opportunities offered through G2E’s Platinum Club Program.
For participants who meet the eligibility requirements and are approved by the organizers, the program includes benefits such as access to an exclusive lounge, complimentary breakfast, and dedicated spaces for meetings and networking.
These services allow executives to organize their schedules more efficiently, conduct business meetings, and make the most of their time at the exhibition. At SAGSE, we are supporting the promotion of these opportunities among operators in our region and facilitating connections with the G2E team.
How is SAGSE continuing its efforts to connect Latin America with the world’s leading international markets?
Our vision is that business relationships should neither begin nor end at an exhibition. That is why we continue to develop international initiatives that allow executives to connect across different markets, gain insights into new operating environments, and establish long-term relationships.
Las Vegas is an important part of this journey, but we are also working on international experiences that will bring our community together in other destinations. We want Latin American operators to have greater access to information, technology, industry contacts, and experiences that contribute to the development of their businesses.
What message would you like to share with LATAM executives attending G2E Las Vegas?
I encourage them to make the most of G2E by meeting people, exchanging ideas, and building new connections. Our industry is built on relationships between people. Exhibitions allow us to discover products and technologies, but many of the most valuable opportunities emerge from a conversation, a visit to a gaming property, or a meeting with industry colleagues.
I will personally be in Las Vegas accompanying our community, and I look forward to sharing this new edition with operators and friends from across Latin America. I look forward to seeing you at G2E 2026. LATAM will be there, and SAGSE will be there too.