Aristocrat Interactive has launched eInstant games from its in-house studio, NeoGames Studio, with the Kentucky Lottery. The titles are now available on the lottery’s digital platform.
The Lamp is the first game to go live under the rollout. Aristocrat Interactive described the title as a proven performer with players across the US, and the company said its eInstant games are designed to increase player engagement while also supporting responsible gameplay.
NeoGames Studio has produced award-winning iLottery content for more than two decades. For the Kentucky launch, Aristocrat Interactive worked with Brightstar, the Kentucky Lottery’s iLottery systems provider, to ensure the integration of the games and an aligned approach to digital expansion.
Chris Shaban, iLottery Managing Director at Aristocrat Interactive, said the company’s focus is on digital growth for its lottery customers.
“Our focus is simple: deliver games players love and drive sustainable growth for lotteries,” he said. “Kentucky is an important market, and bringing NeoGames Studio content to their players marks a meaningful step in its digital expansion. We’re proud to know our high-performing content will support the Kentucky Lottery’s mission of funding education.”
Maggie Garrison, President and CEO of the Kentucky Lottery, said the partnership allows the Lottery to offer new entertainment options while it continues to pursue its mission of supporting education.
“This expansion represents an exciting opportunity to bring more of the games and experiences our players enjoy to the Kentucky Lottery’s digital platform,” Garrison said. “By adding NeoGames Studio’s well-established content, we are enhancing the player experience, broadening our online offerings and continuing to generate critical funding that helps support education throughout the Commonwealth.”
Since its launch in 1989, the Kentucky Lottery has generated more than $8 billion in total earnings for the state. Those proceeds have funded scholarships and grants for more than 1.1 million Kentucky college students and their families.
According to the Lottery, the addition of eInstant games from Aristocrat Interactive will help it grow and sustain that funding stream.