Aristocrat selects Inspired for virtual sports offering through NFL license

Industry

Aristocrat Gaming announced today that they have chosen Inspired Entertainment, Inc. as their partner to bring a new virtual sports experience to football fans worldwide through Aristocrat Gaming’s multi-year, global licensing agreement with the National Football League (NFL).

The NFL-themed virtual sports simulations will provide fans the ability to wager on teams as they go head-to-head in fast-paced, ultra-realistic simulated matchups. Users will see many of the same wagering options as a standard sportsbook including money line bets, over/under total score and total touchdowns. The NFL-themed virtual sports simulations will include a variety of NFL imagery including the iconic NFL shield, all 32 team logos, heritage team marks, AFC and NFC Conference logos, and the Super Bowl logo.

The NFL is the premier sports and entertainment brand that brings people together socially and emotionally like no other. With over 500 million fans around the world, the NFL has global appeal, hosting regular season matches in England, Germany, and Mexico.

“Through Inspired, this NFL license expansion into virtual sports presents a ground-breaking entertainment option that’s never been done before,” said Hector Fernandez, Aristocrat Gaming CEO. “As part of our overall NFL strategy, we are thrilled to tap into the global appeal the NFL offers to current and new fans and casino, sports betting, and lottery players.”

“We are delighted to work with the NFL and Aristocrat Gaming on this historic new simulated gaming experience to bring fans a unique way to connect with the game, even in the off-season,” said Brooks Pierce, Inspired President, and Chief Executive Officer. “We look forward to launching this partnership and reaching millions of NFL fans with exciting entertainment options both online and in retail.”

The NFL previously announced the launch of an extensive, integrated league-wide responsible betting public awareness program.

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