Caesars Entertainment’s Horseshoe casino brand is returning to Las Vegas amid a new transformation and rebranding period to be launched at Bally’s Las Vegas. The process will begin in the spring of 2022 and will include a renovated exterior, new entertainment and food and beverage options, and a redesigned casino floor and public areas. Also, the World Series of Poker will see a Strip debut at Horseshoe Las Vegas by summer 2022.
“Legendary casino brand Horseshoe is returning to Las Vegas as Bally’s begins a transformation into the brand known for gaming, poker and making it right for the gambler,” Caesars announced in a press release on Wednesday.
In an effort to keep with Horseshoe’s “classic sophistication,” the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography. Additional details will be announced as the evolution progresses, Caesars announced.
“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Jason Gregorec, SVP and General Manager of the property.
Rendering for Horseshoe Las Vegas - interior
According to Gregorec, holding to “the Horseshoe tradition of providing impeccable service,” guests will see the property transform over time, ensuring the casino does not disrupt “the excitement while we make the transition.”
At a coveted location for gaming, Horseshoe Las Vegas will occupy the 50-yard-line of the Las Vegas Strip at the corner of Flamingo Rd. The multi-million dollar investment is the latest in a series of reimaginings for Caesars Entertainment’s storied Las Vegas resorts, explained the casino giant.
These improvements include a new entrance to Caesars Palace, multi-million dollar investments in casino floors, and gaming technology across the properties, plus new partnerships “with world-class entertainers and restaurants.”
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
Join us in saying #HelloHorseshoe as we announce the rebrand and renovation of the iconic Bally’s Las Vegas to Horseshoe Las Vegas beginning Spring 2022 ✨
For more details https://t.co/lz2mNvfR91 pic.twitter.com/SwMZ1i6YXM
— Bally’s Las Vegas (@Ballysvegas) January 26, 2022
A press release further announces the legendary World Series of Poker event will “return to its roots” this summer, having been first played at Las Vegas’ original Horseshoe in 1970. It will now be moving to the Strip for the very first time.
“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, SVP and Executive Director of the World Series of Poker. “Horseshoe is where it all began for WSOP. It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”
The 53rd annual World Series of Poker is set to come to the Strip May 31 – July 19, just as the property begins construction. The transformation to Horseshoe Las Vegas “should be complete by the end of 2022.”
Located across from Caesars Palace and next to Paris Las Vegas, Bally’s Las Vegas consists of two 26-story hotel towers with more than 2,800 guestrooms, including renovated Resort Rooms and 244 suites. Bally’s Las Vegas features nearly 70,000 square feet of casino space, including the Caesars Race & Sportsbook at Bally’s with stadium-style seating.