nline sports betting and iGaming app by Wynn Resorts, WynnBET, launched on Monday its latest advertising campaign starring Hollywood actors Ben Affleck and Melvin Gregg, and former NBA star Shaquille O’Neal.
Directed by Affleck, the commercial spots follow Affleck and Gregg’s journey to the sportsbook at Wynn Las Vegas, where they interact with O’Neal and other sports betting enthusiasts.
Affleck hand-selected Gregg, his co-star in the sports drama “The Way Back” for the shoot. He also helped build out characters featured in the spot as he, Gregg and O’Neal chat with fans and friends around the Wynn Las Vegas casino floor.
The full advertising campaign includes a 2:20 extended cut version and will air on TV with elements integrated throughout the WynnBET app and social media platforms.
Affleck will continue his relationship with WynnBET as a strategic consultant.
In an official press release, Wynn Interactive CEO Craig Billings said: “Our new campaign brings the WynnBET experience to life — the marquee talent, the connection to Wynn Las Vegas and the excitement of betting with WynnBET. Every detail of this shoot was carefully considered, and Ben did a great job hand-picking the cast and crew as well as developing the characters to capture the fun involved with winning together. We’re excited to show everyone what WynnBET has to offer.”
Shaquille O’Neal added: “This campaign is a winner. The Wynn offered the perfect backdrop and it was a lot of fun to shoot alongside Ben and Melvin. I’m excited for fans to experience WynnBET, a world-class mobile sports betting experience.”
WynnBET has also integrated the Wynn Rewards program into its online sports betting and iGaming platforms. Betting features, promotions and welcome offers are now available to WynnBET patrons in Colorado, Indiana, Michigan, New Jersey, Tennessee, and Virginia, with the online sportsbook set to launch in Arizona on Thursday, September 9.
The commercial was written and produced by Laundry Service.