bet365 and NBA’s San Antonio Spurs create free-to-play game



bet365 and San Antonio Spurs have partnered on a new free-to-play game, “Call Your Shot”, announced the NBA team on Monday. In the game, presented by the sports betting platform, fans of the basketball team can win prizes and “exclusive experiences.” 

Additionally, as part of the deal, bet365 will also be integrated into advertising and TV-visible signage throughout the AT&T Center during Spurs home games. On the digital side, the British online gambling operator will have a presence on and across Spurs social channels.

“Call Your Shot” launches October 20, 2021, for the 2021-22 season via the official Spurs Mobile App. The “multi-dimensional gaming experience” will provide fans with an engaging new way to compete against other players on a digital platform built exclusively for Spurs fans, states a press release.

The partnership is the first of its kind for bet 365 with an NBA team, and the first between the Spurs and a betting operator. As sports betting is not yet available in Texas, the “Call Your Shot” game has been conceived as a free-to-play concept that allows fans to put their Spurs knowledge to the test.

Starting with free credits, fans can submit their predictions for each regular season Spurs game for a chance to win more credits. The more credits fans rack up through correct projections, the more opportunities they will have to win exclusive raffle prizes, “although every person who plays will have a chance to win.”

Moreover, a premium experience or prize package, courtesy of bet365, will be raffled off for each game. Prizes will include courtside seats, a super box experience for 10, suite packages, charter club tickets, plaza level tickets, autographed items, authentic jerseys, one-of-a-kind Spurs prize packs and more.

“Finding groundbreaking and exciting ways to engage with our fans has long been a priority for our organization,” said Frank Miceli, Chief Revenue Officer for SS&E. “Our partnership with bet365 is part of our vision to provide innovative and memorable experiences for Spurs fans everywhere.”

Fans can download the Official Spurs Mobile App to play or visit the “Call Your Shot” site for the complete prize schedule, along with details on how to get in the game and for terms and conditions.

bet365 is currently live in the U.S. with a real-money product in New Jersey. It is also among the applicants for New York’s sports betting license, through a solo bid.

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