Crypto casino BetFury has launched BetFury Sugar Rush 1000, a customised slot developed with iGaming content provider Pragmatic Play. The custom title went live on Wednesday, August 26.
“This title is not a simple cosmetic rework,” the casino said. “Instead, it reflects BetFury’s commitment to player-centric innovation. The custom game was designed entirely around community demand and shifting player preferences.”
The 7×7 grid slot features a maximum win of 25,000x and a theoretical return to player (RTP) of 96.53%. The game replaces traditional win lines with a Cluster Pays mechanic, where five or more connected symbols trigger wins. Winning symbols then disappear and are replaced through a tumble feature, while cleared positions can generate multipliers of up to 1,024x.
Players can also trigger 10 to 30 free spins by landing three to seven scatters. A bonus-buy option provides direct access to the bonus round.
BetFury said the choice to develop a branded Sugar Rush 1000 was based on player demand. Sugar Rush 1000 was already amongst the most-played crypto slots on the platform, with players ranging from casual users to VIP club members.
Pragmatic Play’s Sugar Rush 1000 builds on the original Sugar Rush by increasing the maximum win from 5,000x to 25,000x and the per-position multiplier cap from 128x to 1,024x.
BetFury said the title’s popularity and continued player engagement made it a candidate for a branded edition.
The launch is part of BetFury’s broader partnership with Pragmatic Play, with several titles on BetFury running at a higher RTP than the normal version found elsewhere. Fury of Anubis, for example, offers a 97.53% RTP on BetFury compared with 96.52% on most other platforms, while Fortune of Olympus offers 97.54% compared with 96.55%.
“For players, that gap is not a marketing line,” the crypto casino said. “When an operator and a provider work toward the same result, the payoff is direct: recognised games, sharper terms, and a real reason to open them on one platform instead of another.”
The operator said branded and exclusive slots are becoming an increasingly competitive segment, with successful releases typically combining player data, established game mechanics, and differentiated features such as customised designs or optimised RTPs.
“BetFury Sugar Rush 1000 reflects this approach,” BetFury said. “The broader significance lies in the underlying pipeline: a structured partnership with Pragmatic Play designed to consistently deliver customized titles under these enhanced terms.”