iGaming and sports betting operator BetMGM has renewed its strategic partnership agreement with the NBA’s Philadelphia 76ers. The two parties initially entered into a relationship in 2020 to establish BetMGM as the sports betting partner of the club.
Under the agreement, BetMGM will continue acting as an Official Sports Betting Partner of the team. The multi-year extension includes the addition of BetMGM VIP fan experiences and watch parties, exclusive in-market odds boosts, and increased courtside signage at Wells Fargo Center.
“This extension allows us to further enhance the gameday experience for fans, in the arena and at home,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to continuing our rewarding relationship with the 76ers this season and beyond.”
Throughout the 2023-2024 regular season, BetMGM will curate VIP fan amenities including courtside access to pre-game shootarounds and luxury seating for games. BetMGM customers in Pennsylvania and New Jersey will also have access to an exclusive 50% live odds boost token during 76ers games.
“We’re joining forces again with BetMGM to promote another opportunity for fans to embrace competition, just in time for the new season. We are thrilled to build on our continued success here in the Philadelphia market and offer our unique experiences for BetMGM customers and 76ers fans alike,” Katie O’Reilly, 76ers Chief Revenue Officer, said.
BetMGM signage will be featured throughout the arena on the grandstand, video board, and courtside LEDs. BetMGM content also will be featured in the 76ers’ social platforms and email campaigns.
MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City continues as an “Official Away Game Host of the 76ers.” The resort will host VIP watch parties for invited guests featuring appearances by 76ers alumni, merchandise giveaways, and more.
“It will be great to welcome 76ers fans back to our BetMGM Sports Lounge this season. We’re committed to offering guests an entertaining and responsible gaming experience,” Travis Lunn, President & COO of Borgata Hotel Casino & Spa, said.
The deal comes shortly after BetMGM signed a new deal with sports technology giant Sportradar, granting the gaming brand access to products and services to be powered by official NBA optical tracking data.