Betr has launched prediction markets through an integration with Polymarket as the U.S. gaming company rolls out an expanded platform combining sports betting, casino, and arcade products.
The prediction markets will be introduced in phases to eligible users in select U.S. states, initially covering sports, with markets on other real-world events expected to follow.
According to the company, it is the first consumer app to launch Polymarket markets, adding another product to its strategy of building a broader real-money gaming platform.
Had to get the boys back together to let you all know that the Betr Super App is here 🎥🔥 pic.twitter.com/kb3TdwpBhk
— betr (@betr) September 8, 2026
The launch of “Betr 2.0” comes with a new advertising campaign, “SOMETHING BETR,” featuring “Entourage” actors Jeremy Piven and Adrian Grenier alongside Betr co-founder Jake Paul and basketball players Lonzo Ball and Gelo Ball.
Piven and Grenier said the campaign gave them an opportunity to reunite on screen.
“It’s been a long time since the two of us have shared a screen, and the second we got back together, it felt like no time had passed. There’s a chemistry and shorthand that comes from everything we experienced together, and it was great to tap back into that and have some fun with it again,” Piven and Grenier said.
“We’ve both gone on to do a lot since those days, so when Betr gave us the opportunity to reunite in such an unexpected way, it made this one pretty special. We think fans are going to have as much fun seeing us back together as we had making it, and we couldn’t think of a better partner than Betr to work with on this – we love their super app and brand and are thrilled to be involved with the company.”
Betr, founded in 2022 by Joey Levy and Paul, initially focused on microbetting but has since expanded into Picks, Social Sportsbook, Social Casino and Arcade.
“Betr today is a fundamentally different company than the one we launched, and Predictions going live is an important milestone that allows us to introduce Betr 2.0 and the Super App we’ve been building towards,” said Levy, Founder and Chief Executive Officer of Betr.
“Prediction markets are a natural and important extension of that strategy. Nobody knows exactly how the regulatory environment will play out, so having several products regulated differently within one unified experience gives us a differentiated position in the market. We are now the first consumer app to launch Polymarket markets, and we expect to be their largest consumer partner for some time.
“We have also launched four new products in just 13 months, demonstrating our best-in-class product velocity and unique ability to execute upon an ambitious super app strategy. We plan on launching Rips soon and expect to have at least seven products live within the Betr super app by this time next year, all while rapidly improving and expanding our existing products.”
The company also introduced an updated visual and verbal identity designed to reflect its expanded product offering and create a more unified brand across its gaming products.
The “SOMETHING BETR” campaign and Betr 2.0 launched on Sept. 8, while the prediction markets are being rolled out to eligible users in phases.