Betsson Group celebrated a double victory at the SiGMA World Awards 2026, held in Rome on November 2, ahead of the opening day of SiGMA World.
The online sports betting and casino operator took home awards in the Best Workplace Culture and People Management and Best Marketing Campaign categories, the latter for its Betsson Football Festival campaign.
According to Betsson, the two awards recognize its commitment to fostering a positive workplace culture and developing creative, engaging marketing campaigns that connect with audiences across different international markets.
The Best Workplace Culture and People Management award recognizes the Group’s ongoing commitment to creating a working environment where employees can grow, collaborate, and thrive.
“This recognition reflects the Group’s continued focus on its people by fostering an inclusive and participatory workplace, while supporting professional development across all its international operations,” the company said.
Meanwhile, the Best Marketing Campaign award recognizes Betsson Football Festival, a global campaign celebrating the passion and excitement of football fans around the world.
“Primarily developed by the company’s in-house team, the campaign recreates the atmosphere of a global football festival through engaging visuals, an original anthem, ‘Forever (la la leh),’ and appearances by Betsson ambassadors. With more than 100 local adaptations, the campaign combines creativity and technology to connect with audiences across the different international markets where Betsson operates,” the company explained.