In this article, Wazdan traces its expansion in Bulgaria, from its first operator partnerships in 2022 to its latest agreement with SlyBet and plans to introduce more content to the market.
Entering a new market can open the door to a new audience, but turning that initial opportunity into an established presence takes time, strong operator relationships, and a steady flow of content.
Wazdan’s experience in Bulgaria reflects that progression, moving from its first partnerships in 2022 to a growing network of local operators and, most recently, a new agreement with SlyBet.
Starting in Bulgaria
Wazdan first entered the Bulgarian market in September 2022, launching 14 certified titles through its initial partnerships with Sesame and Dench. The Sesame agreement brought games including 9 Lions, Sizzling 777 Deluxe and Magic Fruits Deluxe to the operator’s online casino, alongside Hold the Jackpot™ titles such as Power of Gods™: Hades and Sizzling Moon™, while Wazdan’s Freedom of Choice suite gave players access to customisable features including volatility levels.
The Sesame agreement was followed by a second Bulgarian content deal with Alphawin, bringing another 14 titles to its casino, including 9 Lions, Sizzling 777 Deluxe and Larry the Leprechaun, with further games featuring Wazdan’s Hold the Jackpot™ mechanic planned as the relationship developed.
The succession of agreements steadily expanded the number of Bulgarian operators offering Wazdan content, with the developer continuing to add new partners through 2023.
Growing through partnerships
The pace of expansion increased in 2023, with INBET becoming Wazdan’s third Bulgarian operator partner, followed by Palms Bet and 8888.bg. WINBET then joined the network as the sixth Bulgarian operator partner, bringing 30 Wazdan games to its casino.
By the end of 2023, Wazdan had built relationships with several of Bulgaria’s online operators, giving its portfolio a broader presence across the market.
The next stage came in 2024, when ELITBET.bg joined Wazdan’s Bulgarian partner network. Titles including 9 Coins™, Magic Spins™ and 9 Lions were introduced in batches, alongside engagement features such as Hold the Jackpot™, Cash Infinity™ and Collect to Infinity™.
The titles were rolled out in batches, with the initial launch followed by further content as the partnership progressed.
Bringing something new to the market
As the Bulgarian network grew, existing relationships also created opportunities to introduce new content and features.
That was evident in 2025, when Wazdan returned to WINBET with a selection of 10 titles, including Burning Sun™ Extremely Light, Mighty Wild™: Panther, 9 Coins™ Grand Platinum Edition, 15 Coins™, Hot Slot™: 777 Coins, 20 Coins™, Hot Slot™: 777 Crown, 12 Coins™ Grand Gold Edition, Black Horse™ Cash Out and Mighty Symbols™: Diamonds.
The agreement also marked the Bulgarian debut of Jackpot Rain™, giving WINBET players the chance to trigger four progressive jackpots across participating Wazdan titles, alongside a further selection of new content.
The next chapter
The latest addition to Wazdan’s Bulgarian presence came with SlyBet, with the partnership now live through EGT Digital. The agreement means Wazdan’s portfolio is available on SlyBet’s online casino, while further releases are planned for the platform in the coming months.
Since its first entry into Bulgaria, Wazdan has continued to build its presence through new operator partnerships, while existing relationships have opened the door for further titles and new features to reach local players. Collaborations with a succession of local operators have broadened the reach of Wazdan’s content, while returning to existing relationships with new titles and features has allowed those partnerships to develop further.
With SlyBet now live and more Wazdan releases planned, the company’s work in Bulgaria continues, adding another operator to its network and further content to the market.