BGaming is expanding its presence across Latin America, with the region remaining a key market as the company strengthens its operator partnerships and invests in locally relevant content. At the same time, the supplier is refining its game portfolio to address different player preferences and commercial needs.
In an interview with Yogonet, Gian Carlo Ferrini, Sales Manager at BGaming, discussed the company’s participation at this month’s SBC Summit in Lisbon, the results of its Three Game Worlds strategy, the growing role of sports-themed content and local creators, and its priorities for Latin America heading into 2027.
What did BGaming showcase at SBC Summit Lisbon, and which products or concepts were you most interested in presenting to operators at the event?
At SBC Summit Lisbon, we brought our Three Game Worlds concept to life. We created dedicated zones for Casual, Classic, and Entertainment, where visitors explored our games, took part in interactive activities, and discovered how each world addresses different operator needs.
I was particularly excited to showcase some of our flagship titles, including Aviamasters™ 2, Merge Up™ 2, and our Chilli series. These games represent very different approaches to gameplay, but each has a clear commercial purpose.
We also shared real performance results from our partners. For me, that’s the most valuable part of the conversation. We go beyond presenting new games and top performers, and discuss how different content can help operators attract players, expand their reach, and improve retention.
BGaming introduced the Three Game Worlds concept to give each part of its portfolio a distinct role in the player journey. How has the concept evolved since its launch, and what have you learned from operators using the three categories?
When BGaming introduced Three Game Worlds in 2025, the idea was to make our portfolio easier to understand and navigate.
Today, we’ve taken that concept further by connecting each world to specific business objectives and supporting those roles with real partner results. Casual is our acquisition engine, Classic focuses on long-term retention, and Entertainment drives organic reach while keeping digital-first players engaged.
One important insight is that operators need different content strategies depending on their market, audience, and business goals. There’s no single type of game that delivers everything.
For example, at TopX, Fishing Time generated more than $1.1 million in revenue in Malaysia over a couple of months, with around 50% of players moving on to slots after trying the game. Meanwhile, Hot Chilli Bells at UpGaming delivered D7 retention 229% above the platform benchmark.
These examples demonstrate why it’s important to look beyond individual game performance and understand the role each title can play within the wider portfolio.
For our sales team, Three Game Worlds also gives us a much clearer way to approach conversations. Instead of starting with a list of more than 250 games, we can start with an operator’s actual business needs.
LATAM continues to be an important growth region for BGaming. Which markets are currently presenting the strongest opportunities for the company, and what are the main differences you see in player preferences across the region?
LATAM remains one of our strategic priorities, but it’s important to remember that it’s not one homogeneous market. Player preferences, regulations, and operator needs can vary significantly from country to country.
Brazil is a particularly important market for us. We’ve invested in building stronger local connections through collaborations with personalities such as Júlio César and Jon Vlogs, alongside games that resonate with Brazil’s mobile-first, entertainment-driven audience.
We’re also seeing opportunities in Argentina, Peru, and Colombia, where expanding distribution and working with local operators and platforms are important parts of our strategy.
In terms of player preferences, Casual games offer an accessible entry point, particularly for mobile-first audiences. Entertainment titles have strong potential among players who follow streamers and discover games through social content. At the same time, Classic slots remain important for players who prefer familiar mechanics and more traditional casino experiences.
From a commercial perspective, the key is understanding these differences rather than offering every market exactly the same portfolio. That’s where our Three Game Worlds approach becomes particularly useful.
Your portfolio combines Classic, Casual, and Entertainment titles with very different mechanics and purposes. How do you approach product development to make sure BGaming stands out in an increasingly competitive LATAM market?
One of BGaming’s strengths is that we don’t try to make every game appeal to every player. Each of our Three Game Worlds has a distinct purpose, which gives our product teams clear direction from the beginning. For LATAM, mobile accessibility, intuitive gameplay, and cultural relevance are especially important considerations.
Our Casual games are designed to be easy to understand and accessible across different devices and connection conditions. Entertainment titles focus on distinctive mechanics, high volatility, and moments that work particularly well in streaming environments. Classic slots combine familiar gameplay with retention-tuned math, giving operators content designed for long-term engagement.
We also pay close attention to local audiences. Penalty Duel with Júlio César is a good example. Rather than simply using a famous footballer’s image in a promotional campaign, we integrated him directly into the gameplay. Ultimately, standing out isn’t just about releasing something new. It’s about creating games that resonate with the audience and deliver value for the operator.
Football-themed content performed particularly well around the 2026 FIFA World Cup. The aforementioned Penalty Duel with Júlio César, along with Lucky Pack 2026 Cup, both reached the global top 10 by brand reach. What did that performance tell you about the opportunities for sports-related casino content?
Football is much more than a sport in LATAM, particularly in Brazil. It’s part of the culture, and it creates an emotional connection that brands can build on when the integration feels authentic. The performance of Penalty Duel with Júlio César and Lucky Pack 2026 Cup, both reaching the global top 10 in brand reach, demonstrates the potential to connect casino entertainment with major sporting moments.
With Penalty Duel with Júlio César, we went beyond traditional celebrity endorsement. Players can face a legendary Brazilian goalkeeper in a penalty shootout or step into his role and try to make the save. That makes the collaboration part of the actual gaming experience.
For operators, sports-themed content creates opportunities to engage audiences beyond traditional casino players, particularly around major events such as the FIFA World Cup. The key lesson for us is that recognizable themes can generate attention, but it’s the gameplay experience that needs to turn that attention into lasting engagement.
BGaming has also expanded its LATAM strategy through partnerships such as the Jon Vlogs edition of Aviamasters™. How important are local creators and customized content when it comes to reaching and engaging Latin American audiences?
Local creators play an important role because they already have established relationships with their communities. They understand what resonates with their audiences, how they communicate, and what kind of content generates genuine interest.
For BGaming, however, these partnerships go beyond putting a recognizable face on a game. With the customized Aviamasters™ edition featuring Jon Vlogs, we brought elements of his world directly into the gameplay, including recognizable Brazilian locations and references connected to his content. This makes the experience more personal for his audience and creates a natural connection between the creator and the game.
From a sales perspective, these collaborations are also valuable for our operator partners. They provide locally relevant content that can support marketing campaigns, attract new audiences, and create additional opportunities for engagement.
Localization isn’t simply about translating a game into another language. It’s about understanding the culture and creating experiences that feel relevant to the people playing them.
What are the main priorities for BGaming in LATAM for the remainder of 2026 and looking to 2027, whether in terms of new markets, clients, integrations or products?
Our main priority is to continue strengthening BGaming’s presence across LATAM through new operator partnerships, platform integrations, and locally relevant content. Our recent partnerships with Sportingbet, Stake Brazil, TGLab, and bet365 are already helping us expand our reach and make BGaming’s games available to more players across the region.
Brazil will remain a key focus, particularly as we build on the momentum of our collaborations with Júlio César.
Looking ahead to 2027, we want to build on these relationships and make our portfolio even more relevant to the commercial needs of operators across the region. Three Game Worlds will continue to play an important role in that strategy. It allows us to approach partners with a more tailored proposition, whether they’re looking to acquire new players through Casual content, generate organic reach through Entertainment, or strengthen retention with Classic slots.