iGaming content provider BGaming will highlight its Three Game Worlds portfolio concept at SBC Summit in Lisbon, with the supplier using stand B301 to demonstrate how its Casual, Entertainment and Classic game categories are intended to address different stages of an operator’s growth cycle.
Ahead of the show, the company offered new insights into this model, also drawing on partner success stories. The Three Game Worlds concept was initially unveiled by BGaming in 2025. It saw the studio’s portfolio split into three distinct categories: Classic, Casual, and Entertainment.
Each category serves a different purpose, providing distinctions between products for players and operators. The three groups address objectives ranging from acquisition and reach to engagement, retention, and longer-term player value.
The Classic category is positioned around retention, with games built around familiar slot mechanics and themes. BGaming said the titles have long lifecycles, remain present in gaming lobbies and have performed particularly well in Tier 1 and regulated markets, where they are intended to support longer player sessions.
Leading titles in the category include Hot Chilli Bells, Burning Chilli 243, Bling Blitz Diamond Drop, Royal Beellion Hold&Win and Grand Buffalo Hold&Win.
UpGaming reported that Hot Chilli Bells ranked first among BGaming titles on its iGaming platform by Bet EUR, gross gaming revenue and number of bets in every month from April through June. According to the operator, the game’s D1 retention was 66% above its platform benchmark, while D3 retention was 54% higher and D7 retention was 229% higher. Median session duration was 136% above the benchmark.
A representative from Doxa also cited results from Classic games used in campaigns across Latin American markets: “For Chile, we launched creatives featuring Burning Chilli X. In Argentina, we focused on Joker’s Million, Joker X Love, and Joker Queen, while in Mexico, we used Wild Cash and All-Star Fruits.
“The targeted game selection delivered immediate results, bringing traffic in line with the operator’s target OAS metrics. Strong average bets and session duration also helped build high-value player cohorts with a high average deposit in the first month, opening opportunities for further scaling.”
Within the Casual category, BGaming groups instant-win and crash games intended to reduce barriers for first-time players through quick results and relatively simple entry points. Its leading Casual titles include Aviamasters 2, Plinko 2, Penalty Duel with Júlio César, Chicken Shot and Fishing Time. The games are lightweight and designed for mobile-first play, while the category also includes some of the studio’s newer gameplay mechanics.
Fishing Time has recorded a comparatively high Average Bet for a Casual title at TopX, while about 50% of players who use the game subsequently move to slots. In Malaysia, the title generated more than $1.1 million in revenue over a couple of months, indicating that activity within a Casual title can also lead players into other parts of the portfolio.
Viktoras Ivanovas, Product Manager at Softsich, said Aviamasters has continued to gain traction after more than a year on the market: “Unlike other traffic bangers like Plinko and Chicken Shot, Aviamasters is still gaining momentum and showing steady growth. Even after a year on the market, the game consistently delivers strong results — a clear sign of a long-term hit.”
The Entertainment category, meanwhile, consists of more streamer-oriented and digital-first products. These titles use more traditional gameplay than the Casual range but frequently incorporate high-volatility math models, along with memorable features and bonus mechanics. The main titles in the category include Merge Up 2, Aztec Clusters, Bonanza Billion XTreme, Gemhalla and Clash of Gods: Anubis vs Hades.
At Stake, Merge Up 2 has attracted both VIP and new players, with its patented merge mechanic contributing to the game becoming one of BGaming’s more consistent performers at the operator.
Streaming data also forms part of BGaming’s assessment of the Entertainment category. Sebastian Khalighy, COO at Casinolytics Streaming Intelligence, said: “BGaming has established a strong position in the global streaming ecosystem, with 56,585 minutes of streaming airtime recorded over a March–June 2026 period, placing the provider sixth worldwide. Titles such as Aztec Clusters, Snoop Dogg Dollars, and Merge Up demonstrate how Entertainment games can translate streaming visibility into sustained audience engagement and player discovery.”
BGaming uses the three categories to separate different commercial functions within the same portfolio. Casual games are intended to support player acquisition and initial activation, Entertainment titles are focused on reach and discovery, while Classic games are aimed at retention. The company has developed the concept as a portfolio framework through which operators can assess how different games may contribute to those objectives individually and in combination.
Kate Puteiko, CMO at BGaming, said: “When we introduced Three Game Worlds, our goal was to give each part of our portfolio a clear role within the operator growth cycle. The performance of games across each World demonstrates how each category can address a specific operator need: from attracting and activating players to driving reach, engagement, and retention.
“For us, Three Game Worlds is more than a way to organise our portfolio. It gives operators a clear view of where different products can fit within their growth strategy and how they can work together as one connected system.”