Bitcoin-led casino operator Bitcasino, part of Yolo Group, has announced a partnership with 3ICE, a new, six-team, independent, three-on-three professional ice hockey league in North America.
Bitcasino will be promoting its brand along with 3ICE through a variety of promotions, gameday activations, web series video content, free-to-play games, and gift certificate giveaways for fans across Canada.
Early promotions will include an opportunity for Bitcasino customers to win a VIP experience at 3ICE’s Canadian tour-stops, as well as a free-to-play Pick ‘Em Bracket contest where fans can attempt to pick winners and exact scores of each game for a chance to win cash and prizes.
Video content aspects of the partnership will include a Club Talk chat show where Bitcasino will feature 3ICE players, executives, and coaches. Other content will include a digital web series, featuring 3ICE players.
3ICE’s Founder & CEO, EJ Johnston, stated: “We are truly excited to partner with Bitcasino and extend the skill, fun, and flash of our game to their community of sports fans, Bitcasino is all about entertainment and fun, and a perfect partner for us and our fans. They think as we do and the innovative ways fans across Canada will be able to engage and experience their brand is something we are very excited about; content, games, VIP promotions, exclusive access, and more – I can’t wait.”
The new three-on-three professional league consists of six teams, which will travel to tour stops and compete in a tournament where each game will consist of two, eight-minute halves using a running clock on a full-sized rink. Each team has seven players (including one goalie) and competes in a nine-week season that will feature six games each night. The bracket-style single-elimination format will include three first-round games, two semi-final matchups, followed by a title game. USA3ICE tickets go on sale soon via the official 3ICE website.
2022 3ICE Schedule
- Week 1: Sat., June 18 – Orleans Arena, Las Vegas, NV, USA
- Week 2: Sat. June 25 – Magness Arena, Denver, CO, USA
- Week 3: Sat., July 2 – Van Andel Arena, Grand Rapids, MI, USA
- Week 4: Sat., July 9 – Giant Center, Hershey, PA, USA
- Week 5: Sat., July 16 – Budweiser Gardens, London, ON, Canada
- Week 6: Sat., July 23 – PPG Paints Arena, Pittsburgh, PA, USA
- Week 7: Sat., July 30 – Centré Vidéotron, Québec City, QC, Canada
- Week 8: Sat., August 6 – Bridgestone Arena, Nashville, TN, USA
- Week 9: Sat., August 20 – Playoffs & Championship at Orleans Arena, Las Vegas, NV, USA
Bitcasino’s Director of Casino Tauri Tiitsaar said: “3ICE was brought to life for one reason only, to give the fans like me, pure excitement. This resonates very well with what we at Bitcasino have always aimed for by giving our players the most fun, fast and fair gaming experience, without taking any shortcuts. Innovation has always been the unrelenting drive for Bitcasino and we feel 3ICE shares the same vision.”