Online sports betting platform SportyBet, along with sports data and content provider Sportradar and AI-powered sports video content supplier WSC Sports, has announced a partnership aimed at enhancing its live sports betting offering for Brazilian users.
As part of this collaboration, SportyBet, which made its debut in Brazil in March 2023, says it will become the first betting platform in the market to harness Live Video Notification, a technology solution developed by Sportradar and WSC Sports.
This technology enables SportyBet to send personalized push notifications to its users featuring real-time updates and near-live clips of key matches of Copa Libertadores involving Brazilian teams.
The personalized push notifications deliver real-time updates and highlights of relevant actions from the games, “allowing users to stay informed and engaged in order to bet live.” Users will also have the opportunity to access near-live clips, enabling them to witness thrilling moments from the matches. The service became available during the latest round of Copa Libertadores, on August 1.
The new feature debuted during Copa Libertadores' latest round
Also as part of its commitment to Brazilian sports, SportyBet has concurrently appointed Real Madrid star Eder Militao as its Global Brand Ambassador. SportyBet stated that it is proud to be associated with “notable names in the sports industry,” including football players Paulo Henrique Ganso, Thiago Galhardo, Thiago Neves, and UFC fighters Rodolfo Vieira and Felipe Pena.
Elias Gallego, VP of Business Development, Marketing, and Media at SportyBet, stated: “We are thrilled to partner with Sportradar and WSC Sports to revolutionize the sports betting experience for our Brazilian users.”
“This collaboration allows us to provide unparalleled access to Copa Libertadores matches and deliver real-time updates and near-live clips, ensuring our users stay at the forefront of the action. This partnership aligns perfectly with our mission to deliver an exceptional betting experience and reinforces SportyBet’s position as a pioneer in the industry.”
Aviv Arnon, Chief Business Development Officer at WSC Sports, added: “We are proud to be fueling the enhancement of the sports betting experience for Copa Libertadores fans in Brazil through our Live Video Notification solution.”
“Live Video Notification provides a one-of-a-kind experience and the implementation of this technology speaks to SportyBet’s commitment to providing the most cutting-edge features to its users.”