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HomeIndustryCaesars launches proprietary Ball Rush Jackpots online game in New Jersey

Caesars launches proprietary Ball Rush Jackpots online game in New Jersey

Caesars Entertainment has launched Ball Rush Jackpots, a proprietary ball-and-peg online casino game developed by its in-house studio Empire Creative, across its New Jersey online gaming platforms.

The game is available on Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino. Caesars expects to introduce the title in additional jurisdictions where it offers online casino gaming, subject to regulatory approval.

Ball Rush Jackpots expands Caesars’ portfolio of proprietary online casino content following the launch of Ca$hline earlier this year and adds to its lineup beyond traditional slots and table games.

The game follows a ball-drop format in which players release balls onto a board filled with pegs, with the balls landing in prize slots. Players can collect feature symbols, unlock bonuses and pursue jackpots during gameplay.

Ball Rush Jackpots delivers a different kind of casino experience for our players, combining easy-to-understand gameplay with meaningful customization, exciting bonus opportunities and jackpot potential,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

As we continue expanding our proprietary content portfolio, we’re focused on creating games that are simple to pick up, rewarding to revisit and designed around the features players enjoy most,” he added.

The game allows players to customise ball prices, the number of balls used and the board’s peg row configuration, which ranges from 11 to 14 rows.

Its features include a Re-Drop Bonus, under which collected balls return for an additional feature and can pass through multiplier gates worth up to 8x. The game also includes a Jackpot Drop Bonus, triggered through jackpot ball collection, in which every ball is guaranteed to land in a jackpot bucket.

Players can pursue Mini, Minor, Major, Mega and Grand jackpots, while a Fast Forward feature allows them to temporarily speed up gameplay.

Our goal with Ball Rush Jackpots was to build something that’s immediately familiar but offers a fresh experience every time players launch the game,” said Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital.

“Whether they’re adjusting their gameplay preferences or chasing jackpots, players can shape the experience to match their style while enjoying the excitement of every ball drop,” Krell added.

Ball Rush Jackpots joins Caesars’ existing proprietary titles, including Ca$hline and its Signature series of online table games, comprising Signature Blackjack, Signature American Roulette and Signature Baccarat.

The game is available on iOS, Android and desktop platforms in jurisdictions where Caesars offers online casino gaming. Eligible U.S. players can also earn Caesars Rewards Credits through integrated gameplay across the company’s online casino platforms.

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