Poker chips and accessories provider Custom Made Casino has unveiled QR Code Custom Poker Chips, a product described as merging the tactile appeal of physical tokens with that of digital marketing to create “a dynamic new way for brands to engage with their audience.”
Each poker chip is customized with a QR code that, when scanned, directs users to a digital destination of the brand’s choosing. This could be a website, a promotional video, an exclusive offer, or an interactive experience. “This seamless integration of physical and digital marketing not only captures the attention of potential customers in a novel way but also encourages immediate engagement with the brand’s digital content,” the business said.
The company described its QR Code Custom Poker Chips as “a significant leap forward in promotional merchandise”. While traditional marketing giveaways often fail to make a lasting impact or provide measurable engagement metrics, the company claims these poker chips “offer tangible brand memorabilia that doubles as a gateway to digital interaction.”
“This dual functionality not only enhances the value of the promotional item but also allows businesses to track engagement and gather valuable data on consumer behavior,” according to a press release.
The applications for QR Code Personalized Poker Chips are varied. They can be used at trade shows and corporate events, in direct mail campaigns, or even in retail settings as a modern loyalty token. “By offering a physical object that carries digital significance, Custom Made Casino is providing companies with a powerful tool to increase brand visibility, improve customer engagement, and drive online traffic,” the business said.
“As we move further into a future where the lines between physical and digital continue to blur, it’s clear that CMC is not just following trends— it’s setting them. This bold fusion of traditional and digital marketing tools is more than just a novelty; it’s a versatile, engaging, and effective way to enhance brand visibility and consumer engagement in an increasingly digital world,” the firm concluded.