Sportsbook and casino platform provider Digitain has announced the introduction of SportChat, a player-to-player interaction tool, to its sportsbook solution. The new product is aimed at increasing player engagement, retention, and revenue opportunities.
The new social betting feature is designed to increase engagement and enable players to communicate with each other in real-time during live sports events.
Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, commented: “Today’s digital native sports bettor has grown up with social media and social platforms and instant messaging. They expect to be able to share experiences, knowledge, passion, and the near misses that come with watching and betting on live sports.
Zohrab Karapetyan, Chief of Sportsbook Product Digitain
He added: “Our Sportsbook SportChat player-to-player interaction tool allows our partner operators to provide their players with a sense of community and engagement within their website instead of the ‘conversation’ happening on external social media platforms and potential exposure to competing betting brands’ marketing.”
The company is of the view that this can increase player engagement and facilitate real-time interaction between the operator brand and the player, increasing player satisfaction levels, increasing session times, return visits, and more intent player preference data for marketing and insight planning.
As a result of the added social dimension, SportChat is anticipated to drive a boost in betting activity. Preliminary data from partners suggests a 20% increase in bets placed by players who actively participate in SportChat discussions, the company added.
Karapetyan noted: “Digitain is driven by using the latest technology, and embedding our player-to-player interaction tool into the sports betting action at the platform level ensures that our partners can offer something different to their players.”