Sports betting and iGaming technology provider Digitain has entered into a partnership with LuckyBet.ee, an online sportsbook and casino operator licensed by the Estonian Tax and Customs Board (EMTA).
Under the agreement, Digitain will supply LuckyBet.ee with a full turnkey iGaming solution, powered by its iGaming platform and a suite of sportsbook, CRM, affiliate and payment solutions.
“We are excited to partner with LuckyBet.ee and to begin this collaboration in the Estonian market. Since the initial discussions, both teams have shared a strong and collaborative approach, working closely together towards the common goal of building a successful, long-term partnership,” said Hamest Safaryan, Head of Sales Team for Central Europe at Digitain.
“We are proud to have established this relationship and to work alongside the LuckyBet.ee team. We are committed to developing this partnership further and supporting LuckyBet.ee’s growth in Estonia,” Safaryan added.
The deal gives LuckyBet.ee access to a sportsbook and platform not previously available in Estonia. The setup allows the operator to compete immediately while directing its own resources toward local players, marketing and customer support. The arrangement pairs Digitain’s platform experience with LuckyBet.ee’s knowledge of the Baltic market and Estonian regulatory requirements.
Romans Račko, co-founder and managing director of LuckyBet.ee, said: “We believe the future of gambling lies only in regulated markets, and passing the EMTA licensing process was our way of proving to players and partners that LuckyBet.ee is a financially stable and technically reliable company.
“Estonian players have become very demanding about payout speed, mobile quality and, above all, security, so from the very start we needed a technology partner with a complete platform and real experience in regulated markets – and Digitain was the clear choice.”
“Their sportsbook gives our players odds that are often higher than the market, and their platform, CRM and payment stack let our team concentrate on the local player, fair game settings and responsible gaming.”
Estonia marks LuckyBet.ee’s first outside Latvia, with the company confirming that it is already looking at further regulated markets in the Nordics for potential expansion. The partnership with Digitain marks a foundation for that planned growth.
“Estonia is an important regulated market within the European iGaming landscape, and we are pleased to strengthen our position here through our partnership with LuckyBet.ee,” said Dario Jurčić, Chief Commercial Officer for Europe and Africa at Digitain.
“The successful launch reflects our ability to support both new and established operators with the technology and product capabilities required to compete effectively in regulated markets. We are proud to contribute to LuckyBet.ee’s development and look forward to further strengthening our presence in Estonia,” Jurčić added.