Digitain has launched “We Know the Player,” a positioning concept that centers on player understanding across its iGaming technology, products and solutions for operators.
The concept draws on the company’s experience across different markets, products and player journeys. It adds to Digitain’s existing “Built to Lead” brand statement, which describes the company’s identity, ambition and drive to lead.
“We Know the Player” defines the experience, insight and understanding behind that positioning.
Player behavior informs the technology
Digitain has spent more than two decades developing technology for the iGaming industry. Its experience covers how players make decisions, interact with products, respond to friction, seek control and personalization, and what influences engagement and retention.
The new positioning applies that understanding to individual products and player journeys.
Digitain connects player understanding across its Sportsbook, CRM, Payments, Mobile, Casino and Retail offerings.
The approach treats an iGaming platform as a connected player journey rather than a collection of individual products. Each interaction can provide information about why a player makes a choice, changes a decision, remains engaged or leaves.
Risk remains part of the player journey
The positioning also covers player protection and responsible play.
Digitain said understanding the player includes recognizing changes in behavior, identifying where risk may arise, and determining when a player may need greater protection.
This places player understanding alongside product and technology considerations. The concept states that the same knowledge used to develop player experiences can also support responsible play and risk management.
Digitain connects the concept to its existing brand
“We Know the Player” does not replace “Built to Lead.” Instead, the new positioning provides the basis Digitain associates with its existing brand statement.
“For more than two decades, every market, product, and player journey has taught us something. ‘We Know the Player’ reflects that accumulated understanding. It is about knowing the person behind every interaction and using that knowledge to build better technology for our partners. That is what gives real meaning to ‘Built to Lead,’” said Ani Mkrtchyan, Chief Sales Officer of Digitain.
The concept positions player knowledge as the foundation for how Digitain develops technology and supports its operator partners.