EEG partners with Oddin.gg to integrate its iFrame esports betting solution

Industry

Esports Entertainment Group (EEG) has announced a partnership with esports betting solution provider Oddin.gg, whereby the company will integrate Oddin.gg’s iFrame solution to supply betting lines for its bettors. The launch, subject to the final approval of the Malta Gaming Authority, is targeted for Q1 2024.

Oddin.gg’s iFrame solution has received numerous industry awards in recent times, the parties said, including the recent SBC Award: Esports Supplier of the Year. EEG notes that iFrame provides the company with a cutting-edge solution for both popular AAA esport titles as well as short-cycle wagering content for its online casino brands.

Adding Oddin.gg’s esports solution will complete the company’s buildout of its business-to-consumer (B2C) esports wagering and iGaming ecosystem, following the recent addition of a leading sportsbook solution,” noted EEG.

Alex Igelman, Chief Executive Officer of Esports Entertainment Group, commented: “Expanding our partnership with Oddin.gg marks a significant step forward for EEG as it will allow us to provide betting markets on traditional esports events, such as seasonal, big-name events, annual esports tournaments, and short-cycle wagerable events.”

“Unlike other esports odds providers, Oddin.gg leverages their proprietary statistical models and unique algorithms that, when merged with their deep knowledge of game dynamics and player preferences, provide a best-in-class user experience. In addition, the system can predict event outcomes during gameplay and enables live markets within the game. We look forward to launching the new offerings that will complement our recently announced Delasports betting platform integration.”

Ingelman further explained that the combination of the company’s proprietary Idefix iGaming platform, the recent addition of a new sportsbook provider, and now Oddin.gg’s esports betting product, provides EEG “an unparalleled, end-to-end iGaming and esports betting experience.”

We believe this offering will place us at the forefront of the esports wagering market, which is experiencing rapid growth worldwide. In the US alone, it is estimated that the total addressable market for esports betting is $13.7 billion, with forecasts suggesting it could reach up to $29.3 billion by 2025,” he concluded. 

“Moreover, the addition of Oddin.gg’s iFrame supports our global expansion strategies, given their presence in Australia, Europe, South America, Africa, Asia, and most recently, the US. Importantly, we remain committed to the highest level of gaming integrity standards and audit protocols to ensure that the generated content meets strict regulatory requirements applicable to wagering on skill-based content. Overall, we could not be more excited by the outlook for the business.”

Vlastimil Venclik, CEO and Co-founder at Oddin.gg, stated: ”Oddin.gg is profoundly excited to forge this partnership with EEG. Witnessing the strides EEG has made in the esports arena, our collaboration promises to be a significant leap toward creating a superior betting ecosystem.

“EEG’s commitment to innovation and excellence aligns perfectly with our values, and integrating our award-winning iFrame solution is a testament to EEG’s dedication to its clientele. As we embark on this journey, it’s clear that EEG’s visionary approach will undoubtedly shape the future of esports betting. We’re privileged to be part of this momentous venture with EEG.”

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