Fast Track has returned with a new episode of its From Zero to a Hundred podcast, with Director of Product Ed Dickerson discussing the company’s latest product, True Value, and the thinking behind its development.
The episode follows the company’s presence at SBC Summit Lisbon, where True Value, a new product designed to measure the underlying economic value of player activity, generated significant interest from industry stakeholders. The launch prompted questions about how the product was developed, the problem it is designed to address, and how it can be applied by operators.
In the latest episode, Dickerson goes into greater detail about True Value and how it is designed to help operators make more informed decisions around players, bonuses, and affiliates from the first session by separating the value of play from the influence of luck.
The discussion looks at the thinking behind the product and the role of data and decision-making in helping operators better understand player value. Rather than focusing solely on traditional company and product updates, the podcast aims to explore some of the ideas, changes and challenges shaping the wider iGaming industry.
From Zero to a Hundred is hosted by Fast Track CEO and co-founder Simon Lidzén, who sits down with members of the company’s leadership team to discuss how the business is evolving and the decisions behind that process.
The series focuses on what happens behind the scenes as Fast Track builds for the future, covering the changes taking place across different areas of the business, the challenges that come with them, and the lessons learned along the way.
The True Value episode runs for 67 minutes and is now available on Spotify and YouTube.