Hard Rock Bet has become the presenting sponsor of “Wingmen with Matthew & Brady Tkachuk,” the podcast hosted by Florida Panthers forwards Matthew and Brady Tkachuk and produced by Wave Sports & Entertainment.
The partnership brings together Hollywood, Florida-based Hard Rock Digital and the two hockey players, who are based in South Florida, deepening the brand’s connection with state sports fans while expanding its reach to hockey audiences nationwide through the Tkachuk brothers’ podcast.
The sponsorship builds on Hard Rock Bet’s existing partnership with the Florida Panthers. The podcast releases new episodes weekly on YouTube and major podcast platforms, with Hard Rock Bet branding to feature in the show’s key art, on-air mentions, and social media promotion.
“South Florida is home to Hard Rock Digital, and it’s now home to Matthew and Brady, too,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital. “That shared connection gives this partnership a level of authenticity that resonates with local sports fans. “Wingmen also gives us an opportunity to reach a national, hockey-focused audience through one of the sport’s most popular media platforms”
“Hard Rock is such a big part of South Florida, so we’re really excited to have Hard Rock Bet supporting ‘Wingmen,’” said Matthew Tkachuk. “It feels like a great fit for us and for the show.”
“Hard Rock Bet understands the fans and the sports culture down here,” said Brady Tkachuk. “We’re pumped to have them as part of what we’re building with ‘Wingmen.’”
Hard Rock Bet branding will also appear on-site as production of the show moves to a dedicated studio at the Baptist Health Iceplex in Fort Lauderdale.