Hard Rock Bet has been named Best Operator 2026 – North America at the inaugural SiGMA North America Awards.
The award was presented on September 1 at the Hyatt Regency Mexico City as part of the 2026 SiGMA North America summit. Hard Rock Bet earned the top honor over a shortlist featuring several of the biggest names in the gaming industry, including FanDuel, DraftKings and BetMGM.
The SiGMA North America Awards celebrate the companies, products and individuals helping shape the future of gaming, technology and digital marketing across both North America and Latin America.
Awards were presented across a wide range of categories covering operators, casino games, technology providers, payment solutions, affiliates and marketing campaigns. Hard Rock Bet received the honor as part of the Player Champions category, which recognizes leading gaming operators and outstanding player experiences.
“The award recognizes Hard Rock Bet’s growing position within the North American gaming industry and its commitment to delivering a premier experience for sportsbook and online casino players,” said the company.
The ceremony marked the beginning of SiGMA North America’s first summit in Mexico City, bringing together operators, suppliers, affiliates, and other gaming industry leaders from across the region.