ICE and iGB Affiliate to gather a record 811 exhibitors from 76 nations for last London editions


A record 811 exhibitors from 76 nations are set to gather for the last London editions of ICE and iGB Affiliate, running February 6 – 9. ICE and its co-located sister show will be bidding farewell to the UK’s capital by drawing a record number of companies and occupying close to 60,000 sqm of net space at the ExCeL London exhibition center.

Looking ahead to the event, Stuart Hunter, Managing Director of show organizers Clarion Gaming, said: “It’s totally fitting that the last editions of ICE and iGB Affiliate to be held in London prior to the relocation to Barcelona in 2025 will be taking over the entirety of ExCeL. We are using every square millimeter of available space on the show floor, all of ExCeL’s meeting rooms, the main boulevard and the ICC Capital Suite in order to provide a window into the world of gaming.  

“I believe that the many thousands of global gaming professionals attending ICE/iGB Affiliate will be party to the most attractive and comprehensive representation of the industry across all jurisdictions and all verticals that has ever been held anywhere in the world.

Hunter said that Clarion is once again expecting a truly global attendance, intoxicating energy, a proliferation of new ideas, new connections, world-beating networking opportunities and “the very best concentration of the industry’s most significant innovators and suppliers” at the shows.

He continued: “ICE includes features such as the award-winning Consumer Protection Zone, which will be the biggest in its history, the ICE Esports Arena, the International Casino Conference, the World Regulatory Briefing, Pitch ICE, Fast Forward, The Growth Markets Zone and the High Street Hub. At iGB Affiliate we have iGB INTRODUCING, iGB ASCEND and the IGB Affiliate Awards.  

Visitors to both shows have access to a dynamic schedule of events delivering opportunities to connect and engage as soon as they make their way through the doors at ExCeL London. Our focus is on delivering exceptional editions of ICE and iGB Affiliate, saying a huge thank you to ExCeL London for hosting our events so professionally and for being such an important part of their success.”  

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