Gaming content and technology supplier Inspired Entertainment has announced the launch of its virtual sports products in Spain with gaming company Luckia, the commercial entity of Luckia Gaming Group.
The group offers a combination of sports betting, online gambling, casinos, bingos, game rooms, and slot machines in bars and restaurants across the jurisdiction. As a result of the deal, Luckia is now launching Inspired products on its online and mobile platforms.
Inspired says that, through this launch, Luckia “spearheads the introduction of virtual sports in Spain, offering a dynamic range of Inspired’s cutting-edge games.” Among these are Soccer, Basketball, and Marbles, as well as Horse and Greyhound Racing.
“We are delighted to partner with Luckia and deliver our virtual products to the Spanish market for the first time,” said Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired. “European players are already familiar with Virtual Sports, and we look forward to increasing Luckia’s offering with our award-winning collection of products.”
“We are excited to be able to offer sports fans and bettors access to Inspired’s truly transformative and ground-breaking games,” said Eloy Fernande, Head of Product at Luckia Gaming Group. “We are confident that the introduction of Inspired’s products will complement our existing products, enable us to reach new audiences, and provide an engaging sports betting experience.”
The deal comes as Inspired sees global growth with its products. Earlier this month, the company announced the launch of its virtual sports content in New Jersey through a partnership with online sports betting and casino company Rush Street Interactive. The B2B provider’s virtual sports content is now accessible to RSI players through its BetRivers sportsbook and casino.