Crypto sportsbook and casino jack.com has signed UFC lightweight contender Arman Tsarukyan as its first UFC athlete ambassador under a multi-year, multi-million-dollar deal.
The Curaçao-licensed operator, formerly known as Jackbit, said Tsarukyan will headline its marketing campaigns and content, with promotions tied to his fight schedule and the platform’s UFC betting markets.
Tsarukyan, who holds a 23-3 professional record, is among the UFC lightweight division’s top contenders. He secured a decision victory over Charles Oliveira in a No. 1 contender bout and is expected to receive a title shot later this year.
The partnership follows a high-profile betting win linked to Tsarukyan’s camp at UFC Freedom 250 on June 14. A member of his camp placed a $1 million wager on Justin Gaethje through jack.com at odds of about 5.70, resulting in a $5.7 million payout after Gaethje defeated then-champion Ilia Topuria by fourth-round stoppage.
UFC CEO Dana White said after the event that the bet was placed by someone in Tsarukyan’s camp rather than the fighter himself, in line with UFC rules prohibiting athletes from betting on their own events.
jack.com said discussions for an ambassador partnership began in the weeks following the payout.
As part of the agreement, Tsarukyan will appear in content linked to his training camps and UFC events, whilst the company plans to launch fan engagement campaigns around his upcoming fights.
jack.com accepts deposits and withdrawals in more than 20 cryptocurrencies, including Bitcoin, Ethereum, USDT and Solana. The company said its crypto payment infrastructure enabled the $5.7 million payout to be processed on the night of the fight.
jack.com also offers live betting, bet builder, full cash-out, and a VIP rewards program. The signing expands jack.com’s athlete marketing strategy alongside its crypto sportsbook and online casino operations.