Novomatic details its strongest products and assests for Latin America



OVOMATIC has outlined its several assets aimed at strengthening its position as a leading technology provider to the gaming industry in the Latin American region.

They include a consolidated network of local subsidiaries and technical service units, which allow the group to provide premium customer consulting, service and support. NOVOMATIC not only leverages a strong product offering but also its experience as both a producer and an operator in the gaming segment, including a former network of operations in Latin American countries. 

The “strongly localized” casino product offer for LatAm is popular with players and sees “excellent performance” for operators, according to the company. A recent example from the Progressives segment is the Thunder Cash Link, a jackpot offering that stood out both in terms of performance and popularity across LatAm and which eventually won this year’s SAGSE Award for the “Best Land-based Progressive”. NOVOMATIC was also the winner for the “Best Electronic Roulette” offering including the Novo Unity II, Lotus Roulette and single player Pinball Roulette, all of which are player favourites across the LatAm region.

NOVOMATIC’s internationally bestselling linked multi-game concept Cash Connection has evolved into Edition 2 and is about to enter the region’s casino floors, as well. The line-up for the Novo Line Cash Connection Edition 2 comprises six all-time player favourites with a large fan base in their new Lock ‘N’ Win version: Book of Ra; Charming Lady; Dolphin’s Pearl; Lord of the Ocean; Sizzling Hot and Voodoo Magic. With player-friendly multi-denomination, Mini and Minor Bonus, as well as a variety of settings for the Major and Grand jackpots, the company said this new Linked Progressive multi-game offer is a highlight on the casino floor. Due to the versatility of the software, the game is available in the NOVOMATIC single screen as well as multi-screen cabinets.

The Money Party Link is an “excellent performer” on casinos floors in the Americas, NOVOMATIC stated. In the US, it has made it in Eilers & Krejcik Gaming’s Report, ranking continuously #1 or #2 in the Small Suppliers list since July 2019. The titles Fruity Fruity and Juicy Juicy have established themselves within LatAm players as well, offering classic fruit games with varieties of Wilds, a Mystery Bonus pick & win feature and the Money Party Respin Feature as well as two progressive levels for Grand and Major.

At the G2E in Las Vegas, NOVOMATIC again presented a broad display of products and solutions with a great appeal for the LatAm markets. NOVOMATIC’s most recent launches in the Progressives segment include the brand new Ultra Boost Link with a set of three 50-line titles: Great American Buffalo, Great American Eagle and Tiger Storm, all three with the Lock & Spin Ultra Boost Feature, highlighting an additional reel matrix that players can unlock for extra Jackpot chances. Further Progressive highlights include the JI Deng Gao Zhao Link with the titles Lucky Trail and Lucky Path, both featuring a Rising Lantern feature as well as a Pick & Win game. 

NOVOMATIC noted Latin American players have a preference for Progressives — Mystery or Game-Driven, Standalone, Linked or even WAP — adding that its teams have a broad portfolio of suitable content and solutions for every operator requirement at hand, including the myACP Casino Management System. “This modular system has a particularly strong footprint in the region. It offers a powerful set of tools for easy floor management and operational optimization. Its central management, processing and reporting functionalities fully satisfy the most stringent compliance and reporting requirements. Various customer-centric features help optimize the customer journey and support operators with personalized promotional functionalities,” NOVOMATIC described.

Looking at the huge potential for sports betting across Latin America, NOVOMATIC believes it is well-positioned with a large experience in its European core markets but also with a strong recent market entry in the US. As the trend spreads south, with more and more LatAm countries introducing a regulatory framework for online gaming and sports betting, local operators will expectedly be seeking reliable and proven solutions ideally from a partner they know. “With new regulations opening further industry segments and creating operator demand for products in these maturing markets, NOVOMATIC will be at hand with a strong local network of teams, internationally proven product and the experience of an international group offering a 360° gaming portfolio,” the company concluded.

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