Sports betting services provider Kambi Group plc has signed a mobile sportsbook agreement with Mohegan Gaming & Entertainment in Ontario, Canada, both parties announced on Tuesday. Kambi will support MGE’s PlayFallsview online mobile sportsbook brand, following the regulated market opening in April.
“The Canadian market, and Ontario in particular, is full of potential for Kambi and our partners so I am pleased to have agreed on this partnership with Mohegan and its Fallsview online mobile brand,” said Kristian Nylén, Kambi Chief Executive Officer and Co-Founder.
The multi-year deal will see MGE leverage Kambi’s technology and mobile sports betting offering, which the company describes as including “an unparalleled ice hockey product” and expansive Bet Builder capability. The product will power the operator’s Fallsview Casino sportsbook brand.
“I look forward to the combination of our industry-leading mobile sportsbook and the prominent Fallsview name as together we bring players in Ontario all the excitement of single and in-game wagering along with the unrivaled bet combinability our sportsbook offers,” added Nylén.
Kambi is strengthening its partner network through an agreement with Mohegan Gaming & Entertainment in Ontario.
The partnership will see MGE’s Fallsview Casino leverage Kambi’s award-winning sportsbook technology for its new PlayFallsview mobile brand.https://t.co/drfxQfd0gG pic.twitter.com/NOb5KoXayF
— Kambi (@KambiSports) May 3, 2022
Fallsview Casino is the largest gaming resort facility in Canada, and a press release describes it as “one of the most recognizable gaming brands in the country.” In addition to providing the casino a new revenue stream, the long-term agreement further strengthens Kambi’s presence across North America, where it is currently live in 17 US states and Ontario.
“It’s an exciting time for the mobile gaming industry as sports betting continues to grow, and we’re thrilled to be entering into another partnership with Kambi Group plc with the launch of PlayFallsview online mobile sportsbook,” commented on the deal Rich Roberts, President of Mohegan Digital for MGE.
Fallsview Casino in Ontario
“Once launched, this will mark MGE’s first online mobile gaming product outside of the United States and we’re really looking forward to our partnership with Kambi Group on this new venture,” Roberts added. MGE, which also owns pro basketball team Connecticut Sun, already provides its customers iGaming and mobile sports betting offerings in certain jurisdictions through the Mohegan Digital brand.
Ontario kickstarted iGaming and online sports betting on April 4, attracting interest from some of the biggest gambling operators in the industry. The jurisdiction is the largest in the country and the first to take bets in a legal private online market.
Kambi launched with partners on day one of the market opening. The company said in a Q1 financial report that it believes this jurisdiction promises to be “one of the largest sports betting markets in North America” and looks forward to additional Canadian partner signings.
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