A few days before the start of BiS SiGMA Americas 2024, which will be held in the city of Sao Paulo from April 23 to 25, executives and companies in the gaming sector are beginning to prepare to attend the largest fair in the region.
Among the companies that will exhibit their products and solutions is EveryMatrix, which will bring its affiliate marketing platform iGaming PartnerMatrix to Brazil.
In the run-up to the event, Yogonet spoke with Vahe Khalatyan, CEO of PartnerMatrix, who gave an overview of the company’s current footprint and trends in affiliate marketing.
He also said that his participation in the Sao Paulo event will focus on showcasing the “unprecedented” solutions that the integration with DeepCI can deliver. He also highlighted the importance of having adapted his tool to meet the needs of the Brazilian market and capitalize on its growth potential.
Can you share some insights into PartnerMatrix’s recent updates and the preparations for SiGMA in Brazil?
Our software undergoes constant updates, ensuring it remains the fastest, most secure, and transparent option in the market. Recently, we’ve embarked on a significant integration with DeepCI, a powerful iGaming data tool. This integration empowers our clients with competitor analysis and affiliate website tracking, now allowing a full range of affiliate operations alongside dynamic commission model creation and any other tools for successful affiliate channels.
For the Brazilian market, we’ve tailored our software to cater to local needs, ensuring full optimization for Portuguese and compliance with Brazilian legislation. Our user-friendly interface fills a gap in the market, offering a solution that’s sorely needed. From past experiences, we recognize there’s still much ground to cover, and we eagerly anticipate networking with various industry professionals at Sigma Brazil.
What products and solutions does PartnerMatrix plan to showcase in São Paulo?
Our primary focus will be to demonstrate the newfound capabilities resulting from the integration with DeepCI. This integration allows users to access unprecedented amounts of global data directly from the PartnerMatrix dashboard. From tracking brand representation across various platforms to identifying potential affiliates in specific regions and niches, the possibilities are extensive. Along with our seamless affiliate software that includes all the aspects of creating and maintaining an affiliate channel, PartnerMatrix now offers unprecedented solutions in affiliate marketing.
Also, we know that the Brazilian market is new in the iGaming industry, just recently activating and legislating their sports gaming industry. This means the market has yet to discover all the possibilities and tools for modern affiliate marketing. Remembering our last year’s visit, I can say that we are more than prepared with fresh ideas and important insights for the local community.
Could you please share some more details about DeepCI, and how it will revolutionize the affiliate operations?
DeepCI revolutionizes access to crucial data from global affiliates, empowering operators with vital insights to effectively maneuver within their industry’s competitive sphere and enhance brand visibility.
Vahe Khalatyan with Lewis Civin (DeepCI's CEO)
The tool facilitates seamless identification of industry and brand-specific pages, unveiling fresh partnership prospects and enabling thorough assessments based on traffic and page-level analytics.
Armed with this data, our clients can significantly enhance their brand visibility, reach new players, and drive revenues. Additionally, given the new stage of the Brazilian iGaming market, there’s a demand for innovative solutions. In this regard, PartnerMatrix aims to solidify its position as a frontrunner in the market.
With Brazil’s iGaming market gaining traction post-regulation, what potential do you see in this burgeoning market, and how does PartnerMatrix plan to capitalize on it?
Brazil’s recent regulatory measures have catalyzed rapid growth in the sports betting sector. With Brazilians exhibiting a keen interest in sports, the market possesses immense potential to become a global powerhouse. However, navigating regulatory compliance and security challenges is imperative for sustained growth. PartnerMatrix is poised to leverage its expertise and tailored solutions to address these challenges effectively.
PartnerMatrix’s software is meticulously designed to align with the Brazilian market’s linguistic, legal, and user experience requirements. By offering a comprehensive affiliate management platform, we aim to streamline operations for local operators.
Could you shed some light on the global trends and challenges facing affiliate marketing?
Affiliate marketing, while lucrative, is not without its pitfalls. One of the most pressing issues is fraud, often perpetrated through tactics such as phishing, where operators manipulate data to reduce payouts to affiliates. Addressing this requires a concerted effort and the adoption of modern tools that offer real-time reporting and data transparency.
PartnerMatrix's team
Moreover, the landscape of affiliate marketing is evolving rapidly, with thousands of affiliates operating across various niches and providing diverse solutions. For instance, the emergence of streamers as influential affiliates has significantly impacted the industry, with this trend gaining momentum over the past decade.
Additionally, the increasing regulation of the casino market worldwide presents both challenges and opportunities. While compliance requirements may pose obstacles, they also foster an environment conducive to safer gambling practices and ethical affiliate marketing. Navigating these trends and challenges effectively is crucial for sustained success in the affiliate marketing arena.
What are the main prospects and focus areas for PartnerMatrix in the upcoming years?
As we look to the future, our primary focus remains on innovation and client satisfaction. We’re committed to further enhancing our affiliate solutions, with a particular emphasis on comprehensive data provision and seamless user experiences.
Additionally, we’ll continue to prioritize education and knowledge sharing, empowering our clients to maximize the value of our offerings effectively. With a dedicated team and a clear vision, we’re excited about the possibilities that lie ahead for PartnerMatrix.