Swedish casino entertainment provider Play’n GO has announced the launch of its new music division, Play’n GO Music. The division will showcase the Swedish gaming giants’ soundtracks of their games and produce new music under the imprint Play’n GO Music.
In what the company calls “an industry-first,” popular music artists from around the world are expected to collaborate with Play’n GO Music to produce new versions of in-game music that will be published across streaming platforms.
Play’n GO Music will first feature music from Gargantoonz, its latest release from the popular Reactoonz series and, in time, independent artists will release re-imagined versions of the original soundtrack.
“We see Play’n GO as a premier entertainment provider and the launch of Play’n GO Music is a fantastic step forward to realizing that vision. Play’n GO Music is an avenue that will allow us to explore the world of creative collaboration,” said Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO.
“Our characters, such as Garga or Rich Wilde, will now have room to further grow and develop their stories and to reach new audiences. It will be a place to celebrate the fantastic music from our games that we work so hard to make the best in the industry and I can’t wait to see how Play’n GO Music grows. This is just the beginning.”
Play’n GO is known for its audio in the industry and the company’s recently launched Hugo Legacy title saw an orchestral score written in-house and recorded live with the Czech Symphony Orchestra.