PowerPlay has entered Alberta’s regulated iGaming market after it secured all approvals from provincial authorities and completed its commercial onboarding requirements.
The province officially opened the market in July, and the operator now offers its online sportsbook to players there.
Alberta’s regulated framework gives consumers more access to licensed operators. It also supports efforts to create a safer alternative to unregulated online betting options.
Compliance lessons from Ontario
PowerPlay already operates in Ontario’s regulated iGaming market, where it has developed expertise in Canadian compliance requirements and responsible gaming standards. The company has also gained an understanding of what Canadian sports bettors expect from an operator.
“Ontario gave us valuable insight into operating successfully within Canada’s regulated gaming environment,” said Thomas Vermeulen, Marketing Director at PowerPlay. “We know Alberta is its own unique market, with passionate sports fans. We are focusing on creating an experience that connects with players throughout Alberta.“
The company said the Alberta launch continues its growth in Canada and supports its commitment to a safe, compliant, and engaging online sportsbook experience.
A platform designed for Canadian users
“PowerPlay was built for Canadian players from day one,” said Vermeulen. “Rather than adapting an existing international product for the Canadian market, we designed our platform around the needs, expectations and preferences of Canadian users.”
Players in Alberta can use Canadian payment solutions on the platform, including Interac. The sportsbook also features locally relevant promotions, and its customer support focuses on understanding the communities it serves.
PowerPlay intends to build relationships with players across Alberta. According to the company, its customer service team understands local sports culture and events, and it knows the interests of Alberta bettors.
“We are excited to officially welcome Alberta players to PowerPlay,” said Vermeulen. “Going live in the market represents an important step in our Canadian growth strategy, and we look forward to becoming part of Alberta’s sports and entertainment community.”