Pragmatic Play signs multi-vertical content deal with bet365 in Greece

Industry

Pragmatic Play has expanded its partnership with bet365 in Greece by supplying its multi-product offering to the operator. The deal sees bet365’s players in Greece gain access to the iGaming content supplier’s Slots portfolio, which includes titles such as Gates of Olympus, Big Bass Bonanza, and The Dog House Megaways, among others.  
 
In addition, the provider’s range of Live Casino games, from classics such as Roulette, Baccarat, and Blackjack to game shows such as Sweet Bonanza CandyLand and Boom City, is also set to go live with the operator
 
bet365’s players in Greece will also be able to participate in Pragmatic Play’s Drops and Wins promotion, which offers a combined prize pool of €2,500,000 ($2,705,462) every month to players across participating Slots and Live Casino products.  
 
Greece became one of the latest regulated markets over the last year to see an expansion between Pragmatic Play and bet365, following similar product rollouts in the UK, Sweden, Spain, and Ontario. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Our partnership with bet365 continues to go from strength to strength. Greece is an exciting market with significant potential for Pragmatic Play Slots and Live Casino products to engage and entertain bet365 players in the country.” 
 
A bet365 spokesperson said: “Pragmatic Play’s Slots and Live Casino products have cemented themselves as fan-favorites in every market we’ve launched them in so far, so logically the next step is to further expand the portfolio into another jurisdiction, Greece. It is a region where we are confident Pragmatic Play titles can have significant cut through with our brand, and we look forward to our latest collaboration.” 

Earlier this week, Pragmatic Play announced that it will make its debut appearance at a Latin American show in 2024 at the inaugural SBC Summit Rio. The iGaming content supplier will be a platinum headline sponsor of the event, taking place at the Windsor Convention & Expo Center between the 5th and 7th of March.

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