Sports betting and media company Rivalry Corp. announced on Wednesday the launch of its online casino product Casino.exe in Ontario. The company will debut its interactive casino platform in the Canadian province with a total of 8 casino games, and plans to launch a mobile app to “further deepen its presence and offering in the market.”
Steven Salz, Rivalry Co-founder and CEO, said: “Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario.”
“Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market,” he added.
Steven Salz, Rivalry Co-founder and CEO
The company introduced its first-ever third-party casino game Aviator last summer and has gradually enhanced its offering since launching a proprietary platform to “house games and create a custom gaming experience unique to Rivalry,” as well as recently adding a slate of table games and live dealer.
Casino has driven an immediate material impact on the company since its launch, contributing 30% of the betting handle and 15% of revenue in the third quarter of 2022 with minimal marketing efforts.
“We’ve taken a strategic approach to a casino that prioritizes design, user experience, and the selective curation of games geared for a targeted audience of next-generation users,” Salz continued. “Rivalry continues to find business-defining strength through product innovation, investing a unique user experience and engineering entertainment into our platform.”