SiGMA World 2026 is bringing together international sports personalities, venture capitalists, cryptocurrency entrepreneurs and entertainment figures this week. The summit, which covers gaming, affiliate marketing, financial markets and emerging technologies, runs through Thursday (November 5).
The event, taking place at Fiera Roma, includes Affiliate Grand Slam (AGS), a gathering focused on digital marketing, audience acquisition and commercial partnerships. AGS will connect affiliate marketing professionals with figures from sport, business and technology, adding a public profile to its programme of industry discussions and networking
The summit’s sporting lineup includes former Italian Formula One driver Giancarlo Fisichella, who recorded three Grand Prix victories during his career, alongside several international football and combat sports personalities.
Former Inter Milan defender Marco Materazzi, a member of Italy’s 2006 FIFA World Cup-winning squad, is among the football representatives. Former Inter Milan captain and Argentine international Javier Zanetti is also expected to attend, together with former French international Djibril Cissé, whose club career included Liverpool and Marseille.
Combat sports will be represented by former UFC heavyweight champion Francis Ngannou, who subsequently entered professional boxing, and Georgian mixed martial artist Merab Dvalishvili, known for his wrestling-based fighting style.
Ngannou, who is also a Solid Icon ambassador, is scheduled to appear at Fiera Roma on Tuesday (3) and Wednesday (4), between 1 p.m. and 4 p.m.
Among the business figures participating is American venture capitalist Tim Draper, founder of Draper Associates, whose investments have focused on technology companies and emerging industries. He is joined by Charlie Lee, creator of Litecoin, a cryptocurrency launched in 2011 as an alternative to Bitcoin.
Luxury entrepreneur Jacob Arabo, founder of jewelry and watchmaker Jacob & Co., is also among the participants. His business spans high-end watches, jewelry and collaborations with figures from the entertainment industry.
Emirati entrepreneur, investor and public speaker Dr. Sara Al Madani is another participant, bringing experience across several business sectors. Representatives associated with social media platforms TikTok and Snapchat are also included in the AGS program, which covers digital advertising, creator-driven marketing, customer acquisition and developments in online commerce.
The AGS speaker lineup also includes television personality Jeannie Mai, an Emmy Award winner and former co-host of The Real, who is participating as CEO of HelpGrid.
The involvement of athletes, investors and entertainment figures also highlights the commercial connections between professional sports, digital audiences, brand partnerships and the gaming and affiliate marketing industries.
Further program and registration details are available through the AGS agenda.