Sports Information Services (SIS) and Paddy Power have announced a long-term content and production partnership. According to the companies, this agreement extension aims to enrich the experience of Paddy Power’s customers in the UK and Ireland with a wide range of horse racing and greyhound content from around the world.
Under this expanded multi-year agreement, Paddy Power retains the right to take advantage of SIS’s Complex Automated Production (CAP), which gives it greater flexibility over live broadcast schedules across its flagship retail stores in the UK and Ireland.
One of the key points of this agreement is the continued access Paddy Power will have to the 24/7 live racing content provided by SIS. This coverage encompasses more than 38,000 horse races held at over 170 racecourses and tracks on five continents, including events in Europe, Africa, Latin America and the United States.
In addition, Paddy Power will continue to enjoy the greyhound service offered by SIS, which includes content from the UK and Ireland.
David Newton, Chief Commercial Officer Paddy Power at Flutter Entertainment, said: “This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing.”
Richard Ames, Chief Executive at SIS, said: “We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement.
“We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”