S
oftware and business solution provider Slotegrator has published a new ebook on marketing for online casinos and sportsbooks, to help them acquire and retain players.
Slotegrator’s new guide to marketing for online casinos and sportsbooks tailors the standard customer journey — Awareness, Consideration, Purchase, and Retention — to the iGaming space.
First, online gambling businesses have to build awareness of their brand. The ebook covers how to use traditional advertising channels such as TV and radio to reach as broad an audience as possible, as well as using sponsorships to focus on groups with a specific interest such as sports or cryptocurrencies. The guide dives even deeper into the online side, covering tactics for search engine optimization and digital advertising such as pay-per-click and display ads.
Moreover, the ebook dives into how to cooperate with the right affiliate network in order to benefit from the substantial amounts of traffic that content creators can generate. And the guide also offers insights for a comprehensive approach to social media presence and advertisements.
The handbook details how operators can properly incentivize visitors to the site to sign up and make their first deposits with an inviting, easy-to-navigate frontend and a quick, simple registration process. The book also lays out the bonuses, other promotions, and gaming content that platforms should offer to encourage users to start playing.
Furthermore, the marketing guide also explores how operators can use email marketing, customer relationship management systems, VIP programs, and fast, professional customer service to keep their players happy and build a long-lasting relationship with them.