Casino and sportsbook platform provider Soft2Bet has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, following its licensing in the Canadian province.
Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s sports betting integrity monitoring platform before worldwide implementation in the coming months.
IBIA includes over 50 sports betting and gaming companies that operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as a global sports betting integrity monitoring body.
David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue.”
“Ontario is a world-class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product.”
“The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”
IBIA is a not-for-profit body run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network works as an anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA monitoring network, it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300 billion in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and over 50% for online alone.
IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 and forecast to rise to 97% in 2028.
The body currently represents over 60% of the private sports betting operators licensed in the province. All online sports betting operators licensed in Ontario are required to be part of a betting integrity monitoring body.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.