US PR firm 5WPR announced that it has been selected as the public relations Agency of Record for casino and sportsbook platform provider Soft2Bet which, after growing its business throughout Europe, is launching in the US, targeting New Jersey as the first state where it will debut its offering.
5W will work with Soft2Bet to increase the company’s awareness in the US through events and media relations in national and trade media. As part of this, the agency will seek to increase the exposure of Soft2Bet’s executives as thought leaders on iGaming, leveraging its gamification technology, Motivational Engineering Gamification Application (MEGA), which the company says has proven to increase user retention.
5WPR Founder and Chairman Ronn Torossian said: “The online gaming and gambling space is exploding. Over the past few years, we have seen many new markets legalize online gambling and expect to see more follow suit creating immense opportunity for the industry.
“The 5W team has a long track record of helping companies launch in the US, especially in rapidly expanding and changing industries, and we’re excited to be Soft2Bet’s partner as they enter this market.”
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “Our approach is dynamic and focused, ensuring we extract the value from every given opening, and we want our partners to approach business in exactly the same way. This is why we have chosen Ronn and his teams at 5W to be our PR Agency as we bring our unique products to the US and wider North American markets.”
“North America represents a significant opportunity and in common with other major markets has its own specificities when it comes to communications, history, and industry practice. The 5W team will help us navigate and enhance our presence in this environment and with the massive growth we have experienced in the past years,” Collins added.
5W has already worked on generating awareness for Soft2Bet through their participation at the G2E Conference in Las Vegas and ICE in London. The team utilized the conferences to highlight Soft2Bet’s capabilities and demonstrate its motivational engineering features, the agency said.