In partnership with casino gaming provider TrueLab Game Studios, TRUE introduced NFT gamification mechanics into their game “Victoria Wild West.” TRUE, a partner of iGaming solutions provider SOFTSWISS, is now revealing the intermediate results since the launch of the project six months ago.
A wild-west-themed slot game, Victoria Wild West is described as the “first-to-market” production release with the integration of NFT gamification mechanics. The title aims to combine the spheres of iGaming and NFT to boost player engagement and retention.
To integrate the NFT drop into the already existing game, TRUE developed a fully-fledged white-label NFT marketplace for the game provider, including all the required functionality for creating the engagement mechanics. A TRUE Wallet account is automatically created for every new player with one click to store and the ability to manage the user’s NFTs.
Initially envisioned as a tool to influence player retention, the Victoria Wild West NFT drop has produced “far-reaching impacts” on user behavior, according to TRUE. By comparing metrics between users who activated at least one NFT in the drop and those who did not, the TRUE team discovered the following results:
Number of players – Since the launch, the number of players has surged by 7 times, reaching a peak of 10 during the promotion. NFT integration into a game, being an engagement tool, is a promotional mechanism by itself and can create additional hype for any online casino or game provider.
Total bets volume - The implementation of NFT mechanics has increased the game’s overall bet volume by 3.5 times, and this upward trend continues. The NFT collection has “breathed” new life into the title as the original game marks its one-year availability in casinos this September.
Total bets count – The total bets count has soared by 4 times, and notably, players who have acquired NFTs are more actively engaged in the game than those who did not participate in the drop. On average, players owning at least one NFT place bets 6 times more frequently per session.
Bets volume per user – Although players with NFTs still represent a minority, comprising only up to 25% of the game’s user base, they contribute over 50% of the total betting volume.
Players community – One of TrueLab’s objectives was fostering a vibrant player community within the game, where participants actively compete for rare NFTs, trade them on the TRUE-powered marketplace, and anticipate new album releases with rewarding incentives.
Currently, the Victoria Wild West NFT collection is integrated into 35 casinos. Operators confirm that NFTs, as engagement tools, boost player retention and frequency, adding “extra appeal” and encouraging players to select titles with these incentives, according to TRUE.
“We are thrilled to be pioneers in bridging the worlds of NFT and iGaming,” remarked a representative from N1 Partners, a network of casinos among the first to implement the NFT Drop. “The results have surpassed our expectations, and we’re delighted to witness its positive impact on our players’ engagement and overall experience.”
The teams behind TRUE and TrueLab said they are actively working on introducing new albums with benefits for players to collect, ensuring a continuously evolving and engaging gaming experience.