iGaming technology provider SOFTSWISS successfully transitioned a major operator with over one million players to its platforms in the third quarter. This extensive project involved migrating players not only to the SOFTSWISS Casino Platform but also to the SOFTSWISS Sportsbook.
According to the company, the platform transition “wrapped up smoothly” within five hours. “This success can be attributed to the well-tested methodology employed by the SOFTSWISS team, which considers technical, business, and user perspectives,” the provider noted.
Technical aspect
The challenge in the migration process revolves around transferring a large amount of data. In the recent case, the SOFTSWISS Casino Platform team migrated about a hundred terabytes of information without any losses, thus ensuring its integrity and security. “Rigorous testing at every stage enabled the business to transition with minimal downtime,” the company explained.
Vitali Matsukevich, COO at SOFTSWISS, commented: “Another technical challenge we were dealing with was a high customer load. Launching a new project, traffic comes to the casino gradually, but during migration, a large number of players access the site simultaneously.”
“The amount may be even higher than the previous average casino load due to heightened interest in exploring new offerings. Thanks to the preparation quality, the launch also went smoothly,” he added.
SOFTSWISS’ experts achieved a remarkable platform transition in an astonishingly brief timeframe of just 5 hours.
Accurate preparation and a thoroughly tested methodology facilitated comprehensive management across all dimensions of the migration, encompassing business,…— SOFTSWISS (@softswiss) December 5, 2023
Player support
From the players’ point of view, the main goal of any migration is to enhance the gaming experience. The SOFTSWISS team played well on all stages, from preserving the same passwords to bolstering player support during the first few days after the transition.
Matsukevich added: “In addition to their regular tasks, support specialists carefully collected feedback from players. This was necessary to create a list of improvements that would be implemented in a short time.”
Business challenges
During the migration process, various business challenges emerge. One such challenge involves efficiently transferring content, a critical task for software suppliers and operators. The primary goal is to migrate all pages without impacting their Google search rankings, as this greatly influences traffic generation.
The SOFTSWISS Casino Platform Content Management System (CMS) facilitated the migration of thousands of pages seamlessly. “The team adeptly maintained the existing search engine optimization strategy, ensuring a smooth transition to the new platform without any loss in traffic,” SOFTSWISS explained.
“We have refined our migration process and assembled a highly skilled team to ensure a smooth and efficient transition for our clients. Another successful case highlights our commitment to providing exceptional service and delivering a top-notch gaming experience. From a business perspective, migrating existing projects to our platform enhances their stability and performance, which ultimately translates into improved player satisfaction and increased revenue opportunities,” the COO concluded.
SOFTSWISS’ recent acquisition of GLI-19 and GLI-33 certifications further underscores the company’s dedication to compliance and security, says the supplier. According to the company, these certifications strengthen the SOFTSWISS Turnkey solution, empowering operators to swiftly enter regulated markets by meeting the stringent standards set by various regulatory bodies.