This year, iGaming software solutions provider SOFTSWISS celebrates its first 15 years of history. The milestone comes amid market changes and new projects – the surging opportunities in jurisdictions such as Brazil, the acquisition of South African business Turfsport, and the recent industry recognition for responsible gambling at the SiGMA Africa awards are just a few examples of this.
In an interview with Yogonet Brazil, here translated to English, Carla Dualib, Business Manager Brazil at SOFTSWISS, spoke about the company’s perspectives and priorities in this time of change and celebration.
The Brazilian market is going through many changes. How does regulation affect SOFTSWISS, a company with a strong B2B presence? Is there any specific point in the new legislation that will require a greater adaptation effort to meet customer needs?
Yes, we are indeed navigating through a period of changes, both positive and negative. However, as a technological company with an agile approach, we are well-equipped to adapt to the evolving scenarios of the countries in which we operate.
Our team is working tirelessly, not just on translating documentation and APIs but also on understanding and incorporating the unique aspects of each market we serve. We are committed to providing the best service training and hiring account managers who speak the local language and understand the culture. We are available 24/7 to ensure our clients have a unique, risk-free experience.
SOFTSWISS recently acquired the South African business Turfsport, which specializes in multichannel wagering software for sports, horse racing, and lotto. Can you tell us a little more about the potential that SOFTSWISS sees in Africa? At the SBC Summit Rio, it was said that this market has similarities with the Brazilian market. Do you see agree?
The appeal of this region is multifaceted, driven by a blend of factors, including growing internet penetration, surging interest in online gambling, and dynamic iGaming regulations. Following a trend akin to Latin America’s recent evolution, where most B2B suppliers now thrive, we are proactively positioning ourselves in Africa. To leapfrog into this market, we’ve strategically acquired Turfsport, ensuring we remain ahead of the curve.
When it comes to particular countries, we first speak about South Africa. The National Gambling Board of South Africa reports that the South African market contributes to over 40–50% of Africa’s annual gambling revenue, being the largest market on the continent. With emerging technologies and internet penetration, the South African market is still growing. With a projected CAGR of 6.18%, it is expected to reach a volume of ~EUR 64.9 million by 2028.
We have recently shared a comprehensive South African market overview that will be valuable for your readers and where they will be able to gain knowledge about this prospective country.
After the SBC Summit Rio, what other events will you attend in 2024? What can people expect from future SOFTSWISS appearances this year?
As a large technology company, we will participate in major events throughout 2024. We have recently participated in SiGMA Africa, which marked our successful start in South Africa. The next big stop is SiGMA America in São Paulo in April, then other major events such as Amsterdam, Miami, Lisbon, and Malta.
We have a couple of huge announcements for the upcoming events, but I can not share details at the moment. Also, don’t forget that this year we are celebrating our 15th anniversary, so we will try to bring this celebration mood with both fun and insightful presents everywhere we are presented.