SOFTSWISS has won the Game Changer Marketing Excellence category at the SiGMA World Awards 2026, recognising its marketing campaigns and efforts to strengthen its positioning as a technology partner for iGaming operators.
The award, part of the Growth Makers Driving Revenue cluster, follows the company’s Best Marketing Team win at the EGR Awards in 2025.
In 2026, SOFTSWISS updated its market positioning to highlight its role as a strategic partner supporting operators’ growth in regulated markets. The repositioning focuses on its compliance-ready product ecosystem, industry intelligence and expert-led services.
The company’s Ready. Set. Grow! campaign communicated the updated positioning through media, digital channels and major iGaming events. Following its launch, clicks on branded search terms increased by 49% in July, while marketing-sourced signed contracts grew by 113% over the last year.
Another campaign, #SOFTSWISSHasMore, aimed to raise awareness of the company’s broader product ecosystem beyond its foundational platform, highlighting how operators can work with a single technology partner across multiple iGaming verticals.
Launched through a LinkedIn post by SOFTSWISS Chief Marketing Officer Valentina Bagniya, the campaign encouraged employees and industry audiences to highlight different products within the ecosystem. It attracted more than 7,000 live viewers during its activation at NEXT Summit Valletta 2026 and won Best Marketing Campaign at the European iGaming Excellence Awards 2026.
SOFTSWISS has also introduced product developments intended to support operators’ marketing and retention activities. Its Back Office AI Workflow, launched within the Casino Platform, allows operators to prepare marketing campaigns through natural-language conversations.
The functionality is designed to reduce manual work, enabling marketing teams to launch campaigns faster, test more retention strategies, and respond to changing player needs while retaining control over campaign decisions.
Alexandra Kavelich, Deputy Chief Marketing Officer at SOFTSWISS, said: “This has been a special year for our marketing team. We took on important projects that support the growth of the SOFTSWISS brand, including a repositioning that reflects who we are: a technology leader and a strategic partner for growth.
“We brought this idea to life through our marketing campaigns and creative solutions that helped make our value clear to the market. Winning the Marketing Excellence award is a recognition of what a dedicated team can achieve when its ambitions are shared.”
Operators can explore the company’s product developments, including Back Office AI Workflow within the Casino Platform, the Prediction Markets Platform, the Sportsbook Platform, and new Game Aggregator features, through the SOFTSWISS website.