Sportradar and Oddin.gg, a B2B betting-solutions provider for esports, has announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.
The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion ($89.6 billion) in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.
Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas, the company added.
Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.
A number of competitions are featured in the partnership, including:
- PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2
- Dacha DOTA2 Qualifiers and Main Events
- Dacha Counter Strike 2 Qualifiers and Main Events
- Tipsport MCR 2024
Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting.”
“Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”
Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights.”
“This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”
The popularity and awareness of esports have grown exponentially with both players and viewers of esports registering “huge” increases in recent years. The global gaming livestreaming market is expected to grow from €810 million ($875.3 million) in 2021 to €1.41 billion ($1.5 billion) by 2025.