Technology giant Sportradar has been selected by Canadian sports network Sportsnet to provide it with data-driven content for the North American region. Sportsnet’s choice of Sportradar as its data partner followed a competitive tender process.
As a result of the deal, the technology provider said Canadian viewers can now anticipate the seamless inclusion of real-time statistics, player information and advanced data sets into Sportsnet broadcasts through Sportradar’s OnAir service.
Additional access to both statistical experts and radar360, Sportradar’s web-based research application, is also set to help improve Sportsnet’s real-time storytelling capabilities. This support includes the integration of enhanced digital graphics and in-depth research to bolster Sportsnet’s MLB and NHL broadcasts.
“We are proud to partner with Sportsnet, a market leader, that is committed to entertaining and informing Canadian sports fans,” said Brian Josephs, Head of Regional Sales, North America, at Sportradar.
“This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience.”
Sportradar’s support will apply to Sportsnet’s entire brand portfolio, which includes their regional channels, East, Ontario, West, and Pacific, as well as Sportsnet ONE, Sportsnet 360, Sportsnet World, Sportsnet+, the Sportsnet Radio Network, Sportsnet.ca, the Sportsnet app and podcasts.