UFC lightweight champion Charles Oliveira will appear at SBC Summit 2026 as an Aviator brand ambassador for game developer SPRIBE, taking part in a booth meet-and-greet and a Super Stage session during the three-day event in Lisbon.
Oliveira, who holds UFC records for most finishes, submission wins and post-fight bonuses, will meet attendees at the SPRIBE booth on Sept. 29 before appearing on the MEO Arena’s Super Stage at 11:30 a.m. on Sept. 30.
The Brazilian mixed martial artist will also attend an exclusive SPRIBE networking event on the evening of Sept. 29.
Known as “Do Bronx”, Oliveira joined the Aviator ambassador roster in 2026 as part of a wider partnership between SPRIBE and the UFC. The collaboration will see Oliveira feature in campaigns and fan-focused activations aimed at expanding Aviator’s reach in Brazil and other international markets.
“Charles Oliveira is one of the most exciting fighters in UFC history, and having him at SBC Summit, on the show floor, at the Super Stage, in the room with delegates, is exactly the kind of experience that makes this event different. Our thanks to SPRIBE for making it happen,” SBC CEO and Founder Rasmus Sojmark said.
Oliveira’s appearance will begin with a meet-and-greet at the SPRIBE booth (A416) from 2 p.m. to 4 p.m. on Sept. 29, giving attendees an opportunity to meet the fighter and take photographs.
The following day, Oliveira will deliver a keynote session on the Super Stage at MEO Arena beginning at 11:30 a.m. The session will focus on his experience competing at the highest level of professional sport, including performance under pressure, sporting resilience and the role of athlete-brand partnerships in reaching international audiences.
“Charles represents the ambition, resilience and connection with fans that we want Aviator to stand for. His journey from São Paulo to becoming one of the most successful fighters in UFC history is remarkable, and we are excited to bring him to SBC Summit,” SPRIBE Co-Founder and CEO David Natroshvili said.
“The booth activation, networking event and Super Stage conversation will allow attendees to experience different sides of Charles and understand why he is such a natural partner for the brand,” Natroshvili added.
Oliveira joins a wider line-up of sporting and business figures at SBC Summit 2026, including basketball player, investor and philanthropist Michael Jordan; Sportradar founder and CEO Carsten Koerl; and DraftKings co-founder, CEO and Chairman Jason Robins, who will also appear for the Leadership in Sports Business keynote session.
SBC Summit will take place from Sept. 29 to Oct. 1 at Feira Internacional de Lisboa and MEO Arena, with the organiser expecting about 40,000 professionals from the betting, gaming, payments, affiliation, marketing, technology and media sectors.