Fantasy sports company Underdog has announced an investment in idPair by GuardDog, Underdog’s responsible gaming fund.
idPair’s proprietary technology creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators, providing for universal responsible gaming limits, according to a press release.
In addition to an investment from the fund, idPair will have access to advisors, mentors, and investors and will be prioritized for integration into Underdog’s product offerings, the fantasy sports operator said.
Adam Warrington, Vice President of responsible gaming at Underdog, said: “Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives.”
“Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play.”
idPair is active in multiple jurisdictions and seeks to bridge information gaps by collaborating with legislators, regulators, and operators to detect and mitigate harm from high-risk gambling across platforms. idPair has also partnered with universities to facilitate the study of anonymized transactional data by experts in the field.
“We are thrilled about GuardDog’s investment and partnership with us, said Jonathan Aiwazian,” CEO of idPair. “By leveraging their vast network and data, we can accelerate our mission to drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all. Together, we look forward to making significant leaps in consumer protection and industry innovation.”