Uplatform reflected on its successful participation at the recently concluded ICE London 2024 event. The sports betting and online casino platform provider says that from February 6th to 8th, its presence at stand S4-530 at the ExCeL London exhibition center delivered an “exceptional experience,” showcasing the company’s commitment to excellence in the iGaming industry.
Uplatform notes that its attendance at the event was characterized by engaging activities that captured the participants’ attention and demonstrated the company’s dedication to “pushing boundaries and redefining excellence” in the iGaming landscape. “The company’s dynamic strategies and engaging solutions aimed to boost businesses to new heights, and they successfully delivered an unforgettable experience for all who attended,” said Uplatform.
The drone racing activity, a major highlight of Uplatform’s presence at the event, drew enthusiastic participation and resulted in an exciting race. The winner, Samuel Nugent from Push Gaming, was rewarded with a helicopter ride over the cityscape of London.
The event also featured the Plinko game, which proved to be “a crowd favorite, with a constant stream of enthusiastic visitors eagerly lining up for a chance to win the company’s merchandise.” Uplatform says that its blend of hospitality and expertise was “on full display” as guests tried a diverse range of beverages, from signature bubble tea to cocktails and freshly brewed coffee.
One of the memorable moments of the iGaming provider’s presence in London was held on February 6th at 8:00 pm, when Uplatform teamed up with Sumsub to throw a party. The theme, inspired by the underground scene, captivated visitors, who enjoyed the customized t-shirts adorned with graffiti.
Graffiti artists were on hand at the party to create unique designs based on the guests’ requests, adding a personal touch to the event. Uplatform also included a video booth, which allowed attendees to capture and share their experiences. The company described the event as “a remarkable blend of technology, iGaming, and sensational emotions, pointing out partnerships that go beyond formality.”
Apart from the activities and entertainment, the team had several meetings to deliberate on how their platform, sportsbook, and casino aggregator could fuel business growth. These discussions fostered valuable partnerships and exemplified the team’s dedication to customer satisfaction and facilitating success within the industry, says Uplatform. These discussions facilitated partnerships.
Furthermore, Uplatform’s keynote speech at ICE Vox, within the “Entering New Markets” workshop led by Maria Bashkevich, Head of Marketing, analyzed the complexities of localization and the confluence of scalability and hyper-localization in real-world circumstances.
The program revealed techniques for adapting and tailoring the offer to suit the cultural nuances of various regions, remaining competitive, and tackling universal business challenges while shedding light on overlooked local opportunities.
Uplatform says that its participation in ICE London 2024 was “a tremendous success,” and the firm hopes to “leverage the success as it keeps striving for excellence in the iGaming sector.”